Casey_Grimes

Nothing much to say here that hasn't already been said, but I did want to note that I've used link tracking on a separate domain than the one that's being mailed from (or even used as the main asset hosting/final destination) and there's been absolutely no impact in terms of deliveribility, even to ...

Hi Tashmeem,I have indeed done this before!As a prelude, I might recommend that lead assignment be handled by your CRM if at all possible—in my experience, your sales team is more directly involved with the CRM side of the marketing and sales cycle, and they'll be concerned about handling any sales ...

Hi Dorothea,A couple of things here:- You actually can't use tokens in Smart Lists (well, officially, anyway.)- With that said, you do have a couple of other options. The easiest would be to utilize Link ID, a sorely under-appreciated constraint*. When building your email, you'd simply want to swap ...

I agree that there's nothing special about UTM parameters as opposed to tacking anything else on a querystring, but it's something most marketers have a passing familiarity with and I've gotten into the habit of using Google Analytics as a poor man's data warehouse. With that said, I started thinkin...

As Josh said, the wait step will still run—it's just that sometimes that in and of itself can be the problem if you decide you want to revamp your scoring, need the record to not run for whatever reason due to changes made in processes, etc. I'm very wary of running a wait step for more than a few d...

Hi James,I understand what you're trying to do here, but in reality it's a little difficult. First off, Rajesh is right that you don't want people hanging out in wait steps that long because it winds up causing a variety of issues. At the same time, calculating out decays for 180 days is pretty tric...

There are ways to track this, but it's very much a Rube Goldberg-esque endeavor. I'm assuming for purposes here that you are tying your Marketo User ID to your Analytics ID or you're having every link Marketo-encoded here.For your iOS/Android install campaigns, set up URLs that write into Google Ana...

Ah, so the question you asked a little earlier makes more sense now. That being said, if Wistia is working on a custom integration versus the more kludge-y ways that have existed in the past, I'd like to really push for custom activity types to come with the integration if at all possible. This woul...

Thanks for the documentation (and dealing with our barrage of questions!)That being said, I'm still going to throw another question: is lead ID now assigned at the time of someone becoming an anonymous record or known record? If behavior is changing from today, then how is it changing?