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Hi Mike,The issue and rub here is in fact that wait time between the record being anonymous and becoming known (if they in fact ever become known on that session.)To use a very simplified example, let's say Widgets Co. is using paid advertising to promote Product A, Product B and Product C. There's ...
First off, I'm assuming with this answer that you have a fixed number of rotating assets that will always be roughly the same. If it's widely varying per page using the template, then go construct something with AngularJS on a free-form landing page. Do not pass go, do not collect $200. In fact, if ...
Hi Julia,In terms of syncing campaigns, the available space used by Salesforce is relatively small; where things get chaotic space-wise is having Marketo write Activities to Salesforce. With that being said, depending on the relative size of your SFDC/Marketo databases and any SLAs that you have in ...
I'm actually rather annoyed at the announcement surrounding anonymous leads. The under-utilization of anonymous leads isn't due to their lack of usefulness; it's due to a lack of awareness and the possibilities they hold.Tracking anonymous records on their path to becoming known to the system is a k...
In terms of video metrics to track, plays/completions are obviously the ones that stand out, but after that it's going to depend on the type of video—an explainer video that's 3 minutes long is handled a little differently than a webinar recording. Generally with long videos I tend to timestamp impo...
Not necessarily. The saner solution would be to check if the email was opened AND clicked; although I have seen a very small handful of anti-abuse software render both the tracking pixel and faux-click, it's been a hundredth of a percentage point. In fact, I really wish with the rise of scanning cli...
Hey Greg,It looks like the error here is pretty specific—you're not using straight quotation marks at the end of twitter:description and at the beginning of twitter:title. Swapping these out fixes the issue.
Hi Marisa,Email design is a little funny—it's an alternate universe where as designers we have to pretend both that we never progressed past circa 1995 HTML and modern positioning is secondary. On the most basic level, vspace and hspace are going to achieve the look you're going for in terms of maki...
Hi Igor,As a general rule, if you need to use VML with an email it should actually be defined at the template level (and then if you need to swap out the background image simply use a program-level token) to prevent this sort of thing from happening. Ironically, easier to do non-MSO exceptions when ...
Hi Liliana, Gravity Forms offers the ability to send data to multiple APIs at once; for instance, if you turn on admin debug you can actually see Gravity Forms make the connection to both systems and send the relevant bits to each. And indeed, as Greg mentioned, you can't have Marketo write into SFD...