Casey_Grimes

Casey_Grimes
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Date Last Visited
‎03-05-2024 09:33 AM
Level 10
Joined the community 29-10-2014
Rank Icon Level 10
Martech Innovation Manager
San Diego, CA
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  • Re: The New Year is Coming. Don't be "That Company" – Update Your Date...
    by Casey_Grimes name dot 01-05-2017

    Hi Anna,Can you message me? It's hard to know what's going on without specifics to your setup based on what you've said so far. Thanks!

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  • The New Year is Coming. Don't be "That Company" – Update Your Date!
    by Casey_Grimes name dot 12-27-2016 quickview

    As 2016 is coming to a close, a lot of us in marketing are winding down our schedule for the year: sending out holiday cards, making year-end articles, and building flight plans for 2017's initiatives. However, there's one common thing that can trip you up.Ever looked at a website and wondered if it...

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    Blogs
    11373 19 21
  • Re: Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 08-24-2016

    Hi Valerie,If you can't see this, it's likely that you do not have full admin access to your Google Analytics account—just to a specific property or view. You'll need to talk to whoever set up Google Analytics to get your user to have Account-level rights.

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    3799 1 0
  • Re: Google Analytics and Marketo: Events and Forms and APIs, Oh My!
    by Casey_Grimes name dot 06-08-2016

    Hey Justin,Indeed, the issue of PII is why I got into the habit of using Marketo IDs as the UID of record for Marketo customers (though I've toyed with using the Marketo cookie ID with Munchkin 2.0's changes)—all I'm doing is echoing the lead ID into UID and a dimension either via token (for Marketo...

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    6089 0 0
  • Google Analytics and Marketo: Events and Forms and APIs, Oh My!
    by Casey_Grimes name dot 06-08-2016 quickview

    Basic Events: An Expanded Concept of Interesting MomentsEvents are Google Analytics’ way of tracking notable interactions a user has with your website—clicking on a link, watching a video, sharing a link on social media, filling out a form, or interacting with Flash. The only limit is your imaginati...

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    Blogs
    19466 41 22
  • Boost Your Deliverability (and Credibility!) with DMARC
    by Casey_Grimes name dot 03-31-2016 quickview

    What is DMARC?Domain-based Message Authentication, Reporting & Conformance, or DMARC, is an email authentication standard introduced in 2012 to determine how unauthenticated email should be handled. It adds a third layer upon SPF and DKIM to create a holistic email confidence system. So, what does t...

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    9826 18 2
  • Re: Creating Nested SPF Entries
    by Casey_Grimes name dot 03-15-2016

    Additionally, I think it's important to point out that there is a limit of 10 entries that you can nest in your SPF entries—it's not common to see that many records, but it's worth considering.

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    6014 0 0
  • Re: Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 12-23-2015

    Hi Jean-Pascal,Absolutely—this is actually how I deploy this code in most environments. You will need to set a custom GTM variable that pulls the user ID from a defined JavaScript variable. With the custom User ID field being set in Analytics, you just need alter your Universal Analytics tag to fire...

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    Blogs
    11613 1 0
  • Re: Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 08-27-2015

    Yes, somewhat.The big thing to keep in mind is that the Marketo API cannot run associateLead (which allows you to populate specific field values) on anonymous leads, so you have to do workarounds in order to get anonymous activity (which frankly, a lot of UTM-tagged activity is) recorded. Thus why I...

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    Blogs
    11613 1 0
  • Integrating Google Analytics with Marketo
    by Casey_Grimes name dot 08-25-2015 quickview

    You have likely seen a wide variety of questions around integrating Google Analytics—the most commonly used website analytics tool — and Marketo, be it with reporting, tracking or data sharing. Given that the topic comes up so often, and there are so few resources specifically targeted towards Marke...

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    Blogs
    34682 39 30

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Public Statistics
Date Registered ‎10-29-2014 04:04 PM
Date Last Visited ‎03-05-2024 09:33 AM
Total Messages Posted 702
Likes Received 1183
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