Michaela_Iery3

Marketo Employee

Joined the community 21-07-2016

Marketo Employee

Principal Business Consultant

Raleigh

Badges

Accepted Solutions

144

View leaderboards

Filter by user contributions

Re: Before You Pull the Trigger on Triggers

by Michaela_Iery3 09-30-2016

According to my friends in technical - and this is me putting a non-technical jargon on it because I am SO not on the tech side to be able to explain it like they would - basically the trigger is open and listening...and therefore "partially" activating just based on any email delivering. It won't f...

Blogs

5312 1 0
Re: My.Tokens of Affection: Develop a Token Strategy You'll Love

by Michaela_Iery3 09-30-2016

Thanks! I used to be a copy writer, so I get tickled by a fun headline.

Blogs

5619 0 0
Re: Queue speed

by Michaela_Iery3 09-28-2016

I recently wrote a blog post on this issue - it could be based on how you are using triggers for non-time-sensitive campaigns. Before You Pull the Trigger on Triggers

Discussions

2329 0 0
My.Tokens of Affection: Develop a Token Strategy You'll Love

by Michaela_Iery3 09-28-2016

Reduce Workload, Maximize Consistency (and Get Your Marketing Automation Geek On While You're Doing It!)I think most of us are leveraging system-level tokens and lead-level tokens to personalize content for their prospects, and many are even using program-level tokens (aka "my.tokens") to further cu...

Blogs

16309 14 10
Before You Pull the Trigger on Triggers

by Michaela_Iery3 09-23-2016

Triggers for smart campaigns are fantastic – they allow what I affectionately call slow cooker marketing automation (aka “set it and forget it”). Turn it on and then when the behavior occurs, it takes care of it.But as your marketing database grows and the number of programs and smart campaigns you ...

Blogs

8764 11 11
Re: Replace Image Function doesn't work

by Michaela_Iery3 09-08-2016

Will Shum, I'd recommend entering a support case for this. That doesn't sound like expected behavior.

Discussions

3636 0 0
Re: The Impact of Wait Steps on Smart Campaign Qualification

by Michaela_Iery3 08-26-2016

Another great idea! I love how many ways there are to do things in Marketo!

Blogs

2057 0 0
The Impact of Wait Steps on Smart Campaign Qualification

by Michaela_Iery3 08-25-2016

Wait steps can be powerful in the flow of a smart campaign - allowing you to create really customized timing in your interactions with your customers, either by wait steps of duration, date or date token. But it's important to realize that when you have longer wait steps, this could have an impact o...

Blogs

11499 4 2
Re: How can I find my email analytics?

by Michaela_Iery3 08-17-2016

In the meantime, to see which of your leads (customers/subscribers) engaged with your email, you can build smart lists. Use the filter "Clicked Link in Email" and choose your email (and even the link if you want to get granular per link reporting). You could also create smart lists around who filled...

Discussions

2310 3 1
Re: Velocity script tokens as an alternative for dynamic content

by Michaela_Iery3 08-16-2016

Hi, Nicholas Manojlovic:I have taken that approach in the past and it can be useful - but I've also found that unlike the all-in-one approach, it can create "gaps" in the content. But I would defer to Sanford Whiteman on the reasons why that might occur, as he definitely knows script better than I...

Blogs

3681 0 0