Wait steps can be powerful in the flow of a smart campaign - allowing you to create really customized timing in your interactions with your customers, either by wait steps of durat...
In the meantime, to see which of your leads (customers/subscribers) engaged with your email, you can build smart lists. Use the filter "Clicked Link in Email" and choose your email...
Hi, Nicholas Manojlovic:I have taken that approach in the past and it can be useful - but I've also found that unlike the all-in-one approach, it can create "gaps" in the content....
Is it more accurate as I have edited it now? If not, what specifically would you edit in my paragraph? I appreciate your attention to this - as I said, scripting is not my forte. I...
Hi, Lisa:These are the types of requests that make a Marketo administrator's heart go pitter-pat with joy. Data cleansing is a great idea - just going into Marketo's system list of...
When I helped a client implement SMS messaging in their Marketo instance using Twilio, we leveraged John Mattos’ great blog post about it quite a lot. And along the way, I also lea...
Following up on Kristen Carmean's awesome blog post with great examples of Velocity scripting, I’ve got another example of a basic email token Velocity script that allows you to se...