I am in the "Useful but I want more data" camp. We are using intent scoring in our tool but we only add intent scoring after they reach a certain behavior point threshold. We do th...
Segmentations in Marketo are a powerful feature to organize and sort your database based on data already available to you.
One tip I wanted to share today is how you can use segme...
Nurtures are a perfect way to engage with buyers who might not be ready to buy, to promote cross-sell and up-sell activities for your current customers, or to re-engage people who ...