Level 5
Joined the community 03-07-2017
Level 5
Sr. Marketing Automation Admin
Dallas
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Vladislav_Vagn1
10-04-2021
I am in the "Useful but I want more data" camp. We are using intent scoring in our tool but we only add intent scoring after they reach a certain behavior point threshold. We do this to ensure we still pass quality leads to our reps (the leads still have to take actions with us) but also to prioriti...
1975 1 0
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Segmentations in Marketo are a powerful feature to organize and sort your database based on data already available to you. One tip I wanted to share today is how you can use segmentations in Marketo to group multiple fields that have the same or similar data and create segmentations using those data...
8178 11 4
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Nurtures are a perfect way to engage with buyers who might not be ready to buy, to promote cross-sell and up-sell activities for your current customers, or to re-engage people who have previously purchased from you. Marketo’s engagement programs can provide great flexibility and complexity in your b...
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