Have you explored Input Masking? It could get a little tricky if you're using the same field for both types of serial numbers, but that could be a good start.
You'll want to work with your Salesforce team to ensure that the field you're using in Marketo is correctly mapped to a similar field in Salesforce.
You may already be doing this,...
If I am understanding your question correctly, you want an alert (or email) to be sent to a central mailbox that includes all of the information for the person that filled out the ...
And, also good to check to make sure that Field Updates aren't getting blocked for the First Name field. Probably rare since it's coming from CRM, but good to take a look there, to...
In addition to what was already suggested, I also look at trends for people who have clicked every link in our emails -- especially if those users have something in common.
While ...
Are you building the report in Analytics? You should be able to run the performance report for the last month, and assuming you have your nuture programs stored in a separate folde...
One other thought, without any code or template to go off of, but did you have dynamic content active on that module? Just thinking that, if you saw the content in the editor, but ...
Provided that this information is stored in their user record in a field, you could use tokens.
Here's some additional information on using tokens.
Now, if this information is no...