Megan_Reed1

Level 4

Joined the community 04-01-2013

Level 4

Lexington, KY

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Re: Benchmarks for Lead Lifecycle Conversions

by Megan_Reed1 12-23-2014

Thanks Josh, this is very helpful. Merry Christmas!

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Benchmarks for Lead Lifecycle Conversions

by Megan_Reed1 12-23-2014

Can anyone share benchmark data for the lead lifecycle for a B2B services company? Percentage of Prospects to MQLs, MQLs to SQLs, SQLs to Opportunities, Opportunities to New Customers?I have some old data from Marketo percentage of prospects to nurture = 73%, Nurture to leads = 3.5% per month, leads...

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995 0 2

Reports & Analytics
Unsubscribes & Email Bounce Best Practices for Nurturing

by Megan_Reed1 12-19-2014

What are best practices for leads that unsubscribe or fall into the email bounce or invalid category in an engagement programs. Should I remove them altogether so our deliverability stays healthy, pause them indefinately, or is there a better solution?

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1942 0 5

Lead Management
Re: How to make available of data of WP profile, by Marketo

by Megan_Reed1 12-17-2014

Hi Hiroshi - I'm not sure if I completely understand your question, but we have a WP site and to get data from our WP forms into Marketo we use a plugin called Gravity Forms Marketo Add-On. We have had some difficulty in the past with data transferring over, but it's the best we've found to date. Ho...

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856 1 0
Re: Design Studio

by Megan_Reed1 12-17-2014

Hi Lisa,To my understanding, the only way is to edit the HTML code. I would suggest cloning the email template (just in case). Navigate to design stuido and get the URL of your image.Then right click on the email template in design studio and select edit draft. This will open the template into a new...

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958 0 0
Re: Custom API & Opportunity Fields

by Megan_Reed1 12-09-2014

Yes - the developer probably knows custom objects. Our developer is in house.I was just hoping there would be a way for me to visually see the data in Marketo to ensure the API is pulling the accurate data. But it doesn't sounds like something I can't see in the UI.Thanks for all of the feedback!

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1678 0 0
Re: Custom API & Opportunity Fields

by Megan_Reed1 12-08-2014

Thanks for your replies.Edward - I was not aware that you could import opportunities on an account since everything in Marketo is done at a contact level. How does that work?Murtza - The custom fields are not showing up in the UI. They are all accessible by the API.All I'm trying to do is ensure the...

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1678 0 0
Custom API & Opportunity Fields

by Megan_Reed1 12-08-2014

We don't have salesforce. Therefore, we have a custom API which is pulling data into Marketo. I would like to double, triple check that all the fields are accurately populating in our Marketo instance. With custom fields created, we are unable to see all of this data in the Opportunity tab of a lead...

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Re: do leads with no email address count toward database limit

by Megan_Reed1 11-25-2014

Thank you Kenny!

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2722 0 0
Re: do leads with no email address count toward database limit

by Megan_Reed1 11-25-2014

We are going through the renewal process currently and I'm being told that the known leads and anonymous leads count towards your entire database, contray to what Michelle and Jeff stated. Can someone clarify the leads that count torwards the database limit?

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2722 0 0