Jo_Pitts1

Oh MMoS,rather than a multi value field, would you consider using a custom object to store the areas of interest (one per object, and then one:many relationship between Person:Interests, and then use that in conjunction with the catalogue token to populate the email?Is there anything to be gained wi...

Sanford,that sounds like the right approach. An API to populate an array token, then velocity scripting in the email to leverage the array.to both Grace and Sanford - nice answers. It was the Array masked as a token that I was mostly missing, but you are both rock stars!CheersJo

Grace,yep - I was waiting for the Mighty Mind of Sanford (MMoS) to get in the mix as well.

Grace,you just pop up everywhere don't you.This will definitely be always on (for 'fit' analysis), and probably executed weekly for email sends.I was thinking about using lead scoring for product ranges and product categories (as opposed to individual products), so we are very aligned on that.The tr...

Greg,Grégoire Michel wrote:Hi Jo,While your open rates might be inflated (but they may not if people aren't loading images), It is reasonable to assume that tracking of opens is working (otherwise you'd see 0%, not 5%). You know it's working, but you can also be sure the number is wrong. If can be t...

Jamie,Everyone has spoken to the technical aspects of the low CTR that you've got. This is super valid! While your open rates might be inflated (but they may not if people aren't loading images), It is reasonable to assume that tracking of opens is working (otherwise you'd see 0%, not 5%). Howeve...

Eliza,Adding to Sanford Whiteman​'s (accurate) comments about the fact that SMTP has no support for message recall, and therefore neither can Marketo, what this speaks to is the need for great processes.In the past I have run teams where we had checklists which had to be filled in and signed off by ...