We have a ~4 Million record database, and we routinely run into challenges with the daily 50k API limit, specifically with VidYard and their native Marketo integration... This is effectively limiting us from using the VidYard integration (we shut it down because it was snarling all of our operations each day as we surpassed our API limit) and prevents us from considering ANY other LaunchPoint vendor that relies on API integration. Honestly, it diminishes the overall net value Marketo can provide. Is anyone else having problem with this limit? Or suggestions for bypassing it? Has anyone successfully got Marketo to raise their API limit without having to pay extra? We already pay for a nearly FOUR MILLION RECORD DATABASE and it just seems like an API load to support that database size should be included in the base product, especially since Marketo is trying to court more enterprise clients... ... View more

We need a rockstart demand gen program manager to take our campaigns to the next level! Demand Generation Program Manager at Newsela No consulting, overseas, or contract help needed at this time, thanks. Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners. As Demand Generation Program Manager, you will be responsible for developing strategy and executing multi-channel demand generation campaigns and measuring performance against goals. You will identify and segment audiences and develop integrated campaigns that engage, inform and activate teachers, schools, and districts onto Newsela Pro. Responsibilities Working with cross-functional groups, including product marketing, to develop appropriate messaging, content, and stories from which to build campaigns; and then leveraging the content from those stories in appropriate channels. Manage growth and optimization of online marketing programs to meet revenue goals. Generate pre-qualified leads by leveraging a variety of online marketing channels and strategies, including email, paid advertising, landing pages, content marketing, and more. Develop and maintain relationships with partners to strategize and execute co-marketing programs. Establish KPIs, track performance/success, measure, analyze and adjust campaigns based on performance. Work with Marketing Ops to prepare reports and post-program analysis summarizing campaign results. The Ideal Candidate Bachelor's Degree. 5+ years marketing and demand generation experience. Proven ability to own and optimize digital marketing campaigns. Demonstrated experience with Google Analytics, Salesforce and Marketo. Demonstrated understanding and knowledge of marketing analytics and other metrics. Proven ability to effectively execute integrated, streamlined marketing programs on both a strategic and tactical level Has experience working with partners on co-marketing initiatives. Demonstrated experience with freemium business models, especially driving high quality leads for sales. Strong written and verbal communication skills. Ability to deliver results in a dynamic, high-growth environment. Flexibility to quickly adapt and change strategy to align with business needs. Demand Generation Program Manager at Newsela ... View more

Marketing Operations Expertise needed! Come work with us!  Marketing Operations Manager at Newsela No consulting agencies, overseas help, or contractors needed at this time, thanks! Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners. As Marketing Operations Manager, you will be responsible for maintaining infrastructure and data integrity of our marketing technology stack and setup of the reporting of marketing program performance. You will be critical to maintaining the framework on which all of our marketing activities, reporting, and data live. Responsibilities Develops and updates analytic reports on marketing team’s program, lead generation, and revenue performance Builds and maintains lead scoring model and maintains up-to-date lead assignment and routing rules Builds campaign goals and audience behavior models based on analysis Maintains the accuracy/integrity of data and promotes database health through validation, testing, and routine audits Identifies, analyzes, and interprets trends or patterns in engagement, and communicates those findings along with suggestions for improvements or changes to the rest of the marketing team and beyond The Ideal Candidate 3+ years’ minimum experience working in an analytical, data-driven position Bachelor's degree or equivalent in a related field Proficient in Marketo and Salesforce infrastructure and reporting capabilities Ability to prioritize multiple complex projects simultaneously Fast learner, organized & reliable Analytical, data-driven & curious Ability to work with a wide range of people at all decision-making levels Good team player w/ great communication skills Marketing Operations Manager at Newsela ... View more

Great opportunity on my team for a MOPS Specialist, focusing on email and digital campaign execution, strategic campaign enhancements, team workflow optimization, and success metrics reporting. We have an AMAZING product - used my over a million teachers in the US and around the world - and are making a serious impact in the education of millions of kids' lives. Come work with us! Check out our job description and apply here: https://newsela.com/company/jobs/?gh_jid=1088703 Marketing Operations Specialist New York, NY Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Four years since our launch, Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners. As Marketing Operations Specialist, you will build and execute the campaigns that drive the acquisition and engagement of teachers and district administrators as they move through our revenue funnel. Through cross-departmental collaboration, A/B testing, and constant iteration and improvement, you will help create marketing campaigns that adhere to digital best-practices, be fully measurable and trackable, and help the team identify trends and opportunities in our educational markets. The successful candidate is very organized, team-oriented, and diligent about workflows and deadlines. You love to find ways to improve processes and scale efficiences. You’re ready to get your hands dirty and dig into new and emerging digital marketing platforms. You’re hungry and excited to hone your skills in all areas of marketing. You deal well with iteration and change, and can handle an ever-evolving environment. Responsibilities Create, build, and deploy email and nurture marketing campaigns in Marketo Execute and optimize new and existing digital marketing campaigns, including retargeting, display, search, social, syndication, and more Follow brand guidelines, design, and voice to promote consistency Preserve data integrity and hygiene by adhering to established marketing workflows Gather and share various campaign success metrics to help the Demand Generation team constantly improve the user journey Work closely with cross-functional teams including Marketing, Product, Sales, Design and Content to enable strong campaign design and execution The Ideal Candidate Bachelor's degree 2+ years of marketing campaign experience Experience with email marketing platform required, with Marketo experience strongly preferred Excellent communicator within and across various teams Familiarity with new and emerging marketing technologies and best practices Strong desire to learn and grow as a digital marketing professional Some Plusses Demonstrated experience with advanced email analytics Ability to operate in a dynamic, high-growth environment Flexibility to quickly adapt and change strategy to align with business needs. B2B SaaS marketing experience ... View more

Hi community friends. Trying to get some salient metrics re: emails sent through nested programs in an engagement stream, but nothing is showing up in my report. See the screenshot below: 142k emails sent July 19 but no data in Email Insights. Any thoughts? Are these types of email sends not able to be analyzed in Email Insights? Thanks! ... View more

Almost ready to submit a ticket but I figure I'd see if anyone here has worked on the same challenges: We redesigned our email templates to capitalize on the features and functionality of Email Editor 2.0. We created a global color variable for accent text that can be changed in the module UI, and used this to style some <span> tags in some editable <divs>. When I make these editable <divs> dynamic to change the text for our UK segment, the global color no longer renders. Our html in the editable div is: <p style="padding: 0px; color: #898989; font-size: 15px; line-height: 21px; margin-bottom: 20px;" class="bodyText">Download <span style="color: ${globalcolor}; font-weight: regular;"><em>An Executive Critique of the Customer Experience </em></span>to push your CX program to the next level. <br />  </p> When I preview the email in Marketo I see: When I send a regular test with no lead rendering (just default email Send Sample) I see: But when I send a test rendered with a lead email address, whether or not that lead is in my default segment or specified segment, I see: So, question is: has anyone come up against these strange quirks with using Varibales AND Dynamic Content? Is this a known bug or are we approaching this incorrectly? I'm more than happy to swap our the color variable for manual <span> styling, but that kind of defeats the purpose of the variable in the first place for our email design... ... View more

Hello Microsoft Dynamics users. I have a bit of a stumper: We have been collecting subscription data in Marketo for a few months now, using our Subscription Center to understand which leads prefer which types of messaging. These are managed by a series of custom Marketo boolean fields. We are undergoing a bit of a Dynamics (2015 on-prem) redesign, and our client services organization asked to have this data populate on their contact record form. Our CRM consultant has created identical boolean fields in CRM and we are getting ready to push this into production. My question is: Can I map these new-to-CRM fields with my already-existed-in-Marketo fields? If yes, will the data that exists currently in Marketo push to CRM, or will we have to plan a massive data import to get the values for those fields present in CRM? Looking forward to your expertise! ... View more