Great opportunity on my team for a MOPS Specialist, focusing on email and digital campaign execution, strategic campaign enhancements, team workflow optimization, and success metrics reporting. We have an AMAZING product - used my over a million teachers in the US and around the world - and are making a serious impact in the education of millions of kids' lives. Come work with us!
Check out our job description and apply here: https://newsela.com/company/jobs/?gh_jid=1088703
Marketing Operations Specialist
New York, NY
Newsela is an Instructional Content Platform that brings together engaging, accessible content with integrated assessments and insights to supercharge reading engagement and learning in every subject. We are dedicated to our mission to unlock the written word for everyone. Four years since our launch, Newsela is already in 75% of schools, across all 50 U.S. states, in addition to being in over 180 countries. The result has been more engaged readers—and engaged readers are better learners.
As Marketing Operations Specialist, you will build and execute the campaigns that drive the acquisition and engagement of teachers and district administrators as they move through our revenue funnel. Through cross-departmental collaboration, A/B testing, and constant iteration and improvement, you will help create marketing campaigns that adhere to digital best-practices, be fully measurable and trackable, and help the team identify trends and opportunities in our educational markets.
The successful candidate is very organized, team-oriented, and diligent about workflows and deadlines. You love to find ways to improve processes and scale efficiences. You’re ready to get your hands dirty and dig into new and emerging digital marketing platforms. You’re hungry and excited to hone your skills in all areas of marketing. You deal well with iteration and change, and can handle an ever-evolving environment.
Responsibilities
Create, build, and deploy email and nurture marketing campaigns in Marketo
Execute and optimize new and existing digital marketing campaigns, including retargeting, display, search, social, syndication, and more
Follow brand guidelines, design, and voice to promote consistency
Preserve data integrity and hygiene by adhering to established marketing workflows
Gather and share various campaign success metrics to help the Demand Generation team constantly improve the user journey
Work closely with cross-functional teams including Marketing, Product, Sales, Design and Content to enable strong campaign design and execution
The Ideal Candidate
Bachelor's degree
2+ years of marketing campaign experience
Experience with email marketing platform required, with Marketo experience strongly preferred
Excellent communicator within and across various teams
Familiarity with new and emerging marketing technologies and best practices
Strong desire to learn and grow as a digital marketing professional
Some Plusses
Demonstrated experience with advanced email analytics
Ability to operate in a dynamic, high-growth environment
Flexibility to quickly adapt and change strategy to align with business needs.
B2B SaaS marketing experience
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