Morgan_Corbett

Level 3

Joined the community 19-07-2016

Level 3

New York

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Re: Mapping Adwords Conversions to Revenue Model

by Morgan_Corbett 05-08-2017

Drew, Thanks again for answering my questions in such detail.

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2897 0 0
Re: Mapping Adwords Conversions to Revenue Model

by Morgan_Corbett 05-05-2017

Drew, Thanks for the insight - very helpful. Follow-up questions below:Follow-up questions 1 and 2:To confirm, you advise your clients to create conversions in Adwords that mirror the Success Path? This may be a silly question, but do you do anything with the Anonymous lead? Follow-up question 3:Our...

Discussions

2892 1 2
Mapping Adwords Conversions to Revenue Model

by Morgan_Corbett 05-05-2017

Hi! We connected Marketo and Google Adwords through launchpoint services. A few questions below regarding best practices...Question 1: When setting up "New Conversions" for Adwords, what conversion points (and how many) do you recommend and which stages do you map them to? Example:Marketo Revenue St...

Discussions

3252 0 4

Integrations Lead Management Reports & Analytics
Re: Send alert email digest

by Morgan_Corbett 03-28-2017

The alerts are for existing clients - it's an opportunity to upsell.Thanks for the insight!

Discussions

1579 0 0
Send alert email digest

by Morgan_Corbett 03-28-2017

When contacts at target accounts opens an email, we send an alert to the sales owner (outlining who opened the email, which account, contact info, etc.)However, because there are so many contacts per account, it overwhelms our sales team because they receive too many alerts. Is there a way to create...

Discussions

1802 0 2

Lead Management
Re: Capture interactions with paid and unpaid advertising in programs

by Morgan_Corbett 03-16-2017

Josh HillThanks for the quick response. Here's an example: This month, we promote a webinar through an organic Twitter post. Ashley clicks and fills out the form for the webinar. Next month, we promote a whitepaper through another organic Twitter post. Ashley clicks the new twitter post and fills o...

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2351 0 2
Capture interactions with paid and unpaid advertising in programs

by Morgan_Corbett 03-16-2017

Can users have multiple "influenced" statuses in Marketo programs? I set up our paid and unpaid advertising programs to capture leads with specific UTM parameters. However, the programs are super general - i.e. Unpaid Twitter program says - anyone that fills out a form with the UTM parameters "sourc...

Discussions

2603 0 4

Lead Management
Re: Is there a way to segment the Success Path Analyzer report?

by Morgan_Corbett 03-16-2017

We have RCE but do not wish to create multiple Revenue models. Thanks, Morgan

Discussions

1806 0 0
Re: Multi Touch attribution With*OUT* contact roles possible?

by Morgan_Corbett 03-16-2017

Jessica Kao - what do the other two options do? Do you now if you can revert back to original reporting after you make the setting's change? I want to try it out, but I saw Marketo's caution note: Marketo strongly recommends using Explicit mode. Using Implicit may create false positives, people wi...

Discussions

3064 0 0
Is there a way to segment the Success Path Analyzer report?

by Morgan_Corbett 03-13-2017

I want to see the conversation rates and average time in stage segmented by our different audience types. In the success path analyzer, there is no option to segment or add filters via a smart list. Does anyone know of another report or a workaround to pull this data? Any recommendations would be mu...

Discussions

2001 0 3

Reports & Analytics