Since we weren't able to accurately track the UTMs (from our previous discussion), I want to update our paid advertising programs in Marketo to give credit to the paid advertising ...
Yes, it's happening for both people coming from organic and paid search.Another example: See partial screenshot of someone who came through paid search (I checked the referral URL ...
Background: We are tracking campaigns (paid and emails) using UTM parameters: campaign name, source, medium, content and term.Our web developer added a javascript code to our websi...
Robb, Another question about the program tokens. Can you go into a bit more detail about where and how you are labeling the program tokens? Thanks again for all of your insight!Mor...
Does anyone know how Marketo defines someone as "known"? Is it as simple as, we know their email address? Or is there specific criteria I can set? Show Custom HTML Form for Known P...
Jakob, I would like to know the answer to this question as well. It would be great to see a flow chart of how people come into the system and qualify (by volume), and see the pathw...
We're shifting from a general marketing strategy to a Named Account strategy. Does anyone have any suggestions for how the Marketo revenue model should be set up differently? For i...
I'm having the same issue!! I followed the steps in the Marketo product docs and pushed a Smart List of contacts/leads to LinkedIn; I see no data in LinkedIn. However, I just went ...