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Since we weren't able to accurately track the UTMs (from our previous discussion), I want to update our paid advertising programs in Marketo to give credit to the paid advertising touch points. Thanks!
Is there a way to find the "query parameter" history?
Yes, it's happening for both people coming from organic and paid search.Another example: See partial screenshot of someone who came through paid search (I checked the referral URL from visited web page): This was the activity logged in Marketo:
Background: We are tracking campaigns (paid and emails) using UTM parameters: campaign name, source, medium, content and term.Our web developer added a javascript code to our website to capture the UTMs in cookies. In every form, we have hidden field values to capture all UTMs that are stored in the...
Robb, Another question about the program tokens. Can you go into a bit more detail about where and how you are labeling the program tokens? Thanks again for all of your insight!Morgan
Does anyone know how Marketo defines someone as "known"? Is it as simple as, we know their email address? Or is there specific criteria I can set? Show Custom HTML Form for Known People - Marketo Docs - Product Docs
Jakob, I would like to know the answer to this question as well. It would be great to see a flow chart of how people come into the system and qualify (by volume), and see the pathways they "typically" take - which could include: content downloads, events, website visit, etc. The only report I found ...
We're shifting from a general marketing strategy to a Named Account strategy. Does anyone have any suggestions for how the Marketo revenue model should be set up differently? For instance, instead of MQL should we create a new stage called "AQL" - Account qualified lead. If you have any experience w...
I'm having the same issue!! I followed the steps in the Marketo product docs and pushed a Smart List of contacts/leads to LinkedIn; I see no data in LinkedIn. However, I just went to the Matched Audience section in LinkedIn and refreshed the page and voila !