Yes, it's happening for both people coming from organic and paid search.Another example: See partial screenshot of someone who came through paid search (I checked the referral URL ...
Background: We are tracking campaigns (paid and emails) using UTM parameters: campaign name, source, medium, content and term.Our web developer added a javascript code to our websi...
Does anyone know how Marketo defines someone as "known"? Is it as simple as, we know their email address? Or is there specific criteria I can set? Show Custom HTML Form for Known P...
Jakob, I would like to know the answer to this question as well. It would be great to see a flow chart of how people come into the system and qualify (by volume), and see the pathw...
We're shifting from a general marketing strategy to a Named Account strategy. Does anyone have any suggestions for how the Marketo revenue model should be set up differently? For i...
I'm having the same issue!! I followed the steps in the Marketo product docs and pushed a Smart List of contacts/leads to LinkedIn; I see no data in LinkedIn. However, I just went ...
Drew, Thanks for the insight - very helpful. Follow-up questions below:Follow-up questions 1 and 2:To confirm, you advise your clients to create conversions in Adwords that mirror ...