Yanir_Calisar2

Yanir_Calisar2 · ‎02-19-2019

The web personalization accounts are created separately from all other Marketo apps, therefore there are a few parameters that might be different from one account to another. I'd suggest asking your admin user to grant you the relevant access or log in to RTP and copy the tracking javascript for you.

Yanir_Calisar2 · ‎01-02-2019

Hey Nate, As you mentioned, to start you'll need to capture the Google's client ID. You can use this script to automatically add it to all your marketo forms: Capture Google Analytics Client ID and Store in Marketo Then, you set up a flow in Marketo that pushes the relevant data back to GA using a custom webhook as described on this article: https://www.stephanehamel.net/playground/MarketoGACheatSheet_SHamel_150824.pdf Good luck! Yanir.

Yanir_Calisar2 · ‎10-10-2018

Yes - you only need to enable the "sticky" option: This will make the campaign keep showing up for the rest of the session.

Yanir_Calisar2 · ‎10-07-2018

Hey This is the expected behavior since a segment matches visitors only once per session (session lasts 30 minutes). You'd have 2 option to achieve what you described: 1. When a visitor matches one of your relevant segments - store this in a new cookie you create and use it to personalize the pages for as long as you want. 2. Use the RTP's campaign editor as your code editor and "inject" the code of your custom campaign to the website when a visitor matches the segment. You can also set the RTP campaign to be sticky and then it will show up during the whole session.

Yanir_Calisar2 · ‎09-30-2018

Hey Sean Richards I am happy to hear that you are planning to use it I cannot share specific examples but if you'll search for __ft_utm_content or __lt_utm_campaign on google you might find some. In any case, I'd recommend installing the code first on some test page and test it with your web team before implementing it or any other code on your production website. For your 2nd question: the __ft fields are being written only once, and the __lt fields being overridden every session. This is true for all UTM fields and referrers. The information for the referrer field is captured by the javascript from the document object (document.referrer). In most of the cases I helped customers implementing this code we've configured a smart campaign to operate the data like that: 1. All the FT & LT fields are created first in SFDC so the data will be visible there as well. 2. Upon a form fill out AND the lead source is empty > IF UTM Source IS NOT EMPTY set it as the lead source IF Referrer IS NOT EMPTY set it as the lead source DEFAULT set Website Form as the lead source IF UTM Medium IS NOT EMPTY set it as the lead sub-source Let me know if you have further questions. Yanir.

Yanir_Calisar2 · ‎08-15-2018

Hi, I've developed a free Chrome extension - UTM Builder for Marketo (http://bit.ly/UTM-Builder-For-Marketo). It's not a really automatic solution but it's annoying enough and might make more people remember to add these UTM's .

Yanir_Calisar2 · ‎08-11-2018

Hi Adam Wingate, A long time ago I published this post: http://developers.marketo.com/blog/send-rtp-recommendation-engine-clicks-to-google-analytics/ Since you're using GTM this method of sending events to GA won't work, but what you'll need to do is to create a data layer instead with the event attributes and then use it in GTM to trigger the event. Something like: window . dataLayer = window . dataLayer || [ ] ; window . dataLayer . push ( { 'assetName' : 'some name' , 'assetURL' : 'someurl.com/abc' } ) ;

Yanir_Calisar2 · ‎07-12-2018

Or maybe use free API's like https://ipapi.co/json

Yanir_Calisar2 · ‎07-10-2018

You can do that using the REST API: First use getFolders to retrieve all the folders and programs you have in your instance. Then use getTokensByFolderId to query all the tokens under each one of these folders/programs- the name, type and value. http://developers.marketo.com/rest-api/endpoint-reference/asset-endpoint-reference/#!/Folders/getFolderUsingGET

Yanir_Calisar2 · ‎06-13-2018

Sid Patil Here's an example of a JS that automatically captures the UTM params and stores them in the cookies - it uses first touch (ft_) and last touch (lt_) interactions. UTM Capturing and Storing in Cookies

Yanir_Calisar2 · ‎06-12-2018

Jaime Servaes Grégoire Michel Josh Hill Check out this UTM Builder for Marketo extension: UTM Builder for Marketo Once you install it - whenever you're editing a url on the email editor you'll see a widget opens up with UTM fields to append to the original URL. You can also use tokens. I'd love to hear your feedback.

Yanir_Calisar2 · ‎06-06-2018

George Robertson Try this code (insert it at the bottom of the HTML code): <script> $ ( '. btn ' ). click ( function (){ var url = $ ( this ). attr ( "href" ) ; if (url. length > 0 && url != undefined ){ AITag.sendClick(url) ; } }) </script>

Yanir_Calisar2 · ‎06-06-2018

Natasha Dolginsky / Tiffany Gourdin could you please provide a link to this LP and the name of campaign? I'd be happy to take a look, there might be some javascript/css conflicts that cause your campaigns not to show up. ((I used to be in Marketo's tier 3 support team and I specialized in web personalization - RTP)) If you prefer emailing just the URL's, I am at ycalisar(at)overstack.io - I'll make sure to update this post once we find the rout cause..

Yanir_Calisar2 · ‎05-29-2018

Haa strange. Ok, I updated the script - please try with the new one. JSFiddle If it still doesn't work - could you please provide a link to your LP?

Yanir_Calisar2 · ‎05-24-2018

Hi Naveen, See this JS example: JSFiddle Let me know if it worked for you.

Yanir_Calisar2 · ‎04-21-2018

Unless they changed it recently - you do need asterisks (before and after) to make sure it would match whenever your parameter exists in the url. *source=email* === anywhere in the url *source=email === only at the end of the url source=email* === only at the beginning of the url

Yanir_Calisar2 · ‎03-24-2018

The reason why there is a note that it's not recommended to use GTM for implementing RTP is because you cannot control the timing of the script injection and RTP should load before anything else on the page (to avoid delays in presenting in-zone CTA's). Since some of the RTP functionalities requires it loads jQuery by default as a part of the standard script. In a case where jQuery is already installed on the page there might be some version collision that would cause some things to break of throw JS errors. Installing it directly to the code might solve the problem - make sure it's installed after the jQuery code. If the issue persists, ask the support team to disable jQuery in the RTP configurations.

Yanir_Calisar2 · ‎03-17-2018

Hi, See this script I developed: MarTech/UTM-Tracking at master · yanirclsr/MarTech · GitHub Besides storing the original and last UTM params, it also stores the original and last referral in the cookies (or local storage). You can then capture them into your forms very easily. Feel free to comment here if you need further help.

Yanir_Calisar2 · ‎02-18-2018

I wrapped all the wait steps with a new score field I created - "Wait Steps". Before the wait step I increased this field (+1) and after I decreased it (-1). If a lead has +2 it means that he's currently in wait steps in 2 different flows. Then I created a smart list for all leads that have "Wait Steps" > 0 - this allows me to have a clear view of all the leads that are currently in some wait step. You have 2 options now: 1. Go to each one and check the activity log to see what campaign they were recently ran through 2. Create a campaign performance report (in a daily view) and see check the People in Wait Step column - this will only give you a general understanding of the status. Sanford Whiteman what you think about this solution?

Yanir_Calisar2 · ‎02-10-2018

Could you send me a link to your website? I'll take a look. Basically you need to wrap this script with some function that waits for the rtp. userContext object to be ready and only then replace the content. Also, it's recommended to validate that rtp.userContext.location.state is not undefined ( rtp.userContext.location.state != undefined). This to avoid an error when people are visiting from countries that don't have states.

Yanir_Calisar2 · ‎10-04-2017

Please try the updated link. If that doesn't work try: UTM Capturing and Storing in Cookies

Yanir_Calisar2 · ‎10-04-2017

Strange Try: UTM Capturing and Storing in Cookies

Yanir_Calisar2 · ‎10-04-2017

Thanks Sanford Whiteman Hey Addy Sharma Check out this Javascript that captures both first touch and last touch UTM params and stores them in the top level domain ( .yourdomain.com): UTM Capturing and Storing in Cookies

Yanir_Calisar2 · ‎10-04-2017

Franco Caporale See this Javascript that captures both first touch and last touch UTM params and storing them in the top level domain ( .yourdomain.com): UTM-Tracking https://github.com/yanirclsr/MarTech/tree/master/UTM-Tracking

Yanir_Calisar2 · ‎10-04-2017

Ravi Ansal See this Javascript that captures both first touch and last touch UTM params and storing them in the top level domain ( .yourdomain.com): UTM-Tracking https://github.com/yanirclsr/MarTech/tree/master/UTM-Tracking

Yanir_Calisar2 · ‎10-04-2017

See this Javascript that captures both first touch and last touch UTM params: UTM-Tracking https://github.com/yanirclsr/MarTech/tree/master/UTM-Tracking

Yanir_Calisar2 · ‎10-04-2017

Morgan Corbett See this Javascript that captures both first touch and last touch UTM params: UTM-Tracking https://github.com/yanirclsr/MarTech/tree/master/UTM-Tracking

Yanir_Calisar2 · ‎09-19-2017

HiKamal Gir In addition to David's recommendations, I'd also check the following: 1. Priority score of the campaigns- make sure that visitors that match the target segment are not seeing other campaigns with higher priority. 2. Do you have any javascript running as a part of the campaign codes? Sometimes such campaigns might throw errors and RTP won't load them. 3. Does the target segment include specific URL or matches visitors on all pages? I'd recommend specifying the URL also in the segment level. You can also randomly check a few match visitors and see what pages they viewed and verify they actually visited the target page. Yanir

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