Meg_Stout
Level 2
Portland, Maine
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Solution
01-17-2020
07:29 AM
Thanks, Sanford!
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01-16-2020
08:23 AM
Hi there, I just posted details here: https://nation.marketo.com/message/220039-monitor-email-deliverability-with-daily-reports . I hope this is helpful!
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01-16-2020
08:22 AM
5 Likes
When something goes wrong with your email deliverability, you want to know as quickly as possible. Last year, the Marketo deliverability team helped me set up reports that I now monitor on a daily basis. Here's a quick guide to how you can do the same: 1. Under Analytics, create four email performance reports: 2. On the Setup tab of each report, set each timeline to "Yesterday." 3. For a clear look at how each ISP is performing, add filters to the Smart List tabs of your reports: GMAIL FILTERS: Email Address contains @gmail. MICROSOFT FILTERS: Email Address contains @outlook. @hotmail. @live. @microsoft. @msn. OATH FILTERS: Email address contains @aol. @aim. @yahoo. @ymail. @verizon. @rocketmail. QQ FILTERS: Email address contains @qq. 4. Finally, on the Subscriptions tab, schedule the reports to be emailed to you on a daily basis. I also review a general report of all emails sent the previous day to catch any overarching issues. I hope this is helpful! If you have any suggestions for how to improve these reports further, I would love to hear them.
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- Tags:
- deliverability
- how-to
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01-14-2020
12:55 PM
2 Likes
Thank you for this, Amy! Every morning, I also review email deliverability reports for different ISPs (Gmail, Oath, Microsoft), as well as a general report of all emails deployed the day before. Helps me identify any issues immediately.
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09-19-2019
11:45 AM
Yes to folder permissions! That would be extremely useful. I think Marketo Sky will have this?
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09-11-2019
09:00 AM
2 Likes
There are third-party tools that can do this, but I would love to have the ability to communicate with our users within Marketo - an announcement/notification feature of sorts. This likely falls outside of the Admin section, but it would be great to have a smart list filter for "Marketo users" that would allow me to easily distribute emails to the active users in our account. It would be helpful to have a "view as" feature to test user roles and troubleshoot permissions issues.
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09-11-2019
08:52 AM
Seconding the audit trail issues. We use the audit trail frequently for troubleshooting and are very glad to have it, but the filters are buggy and don't always work as expected.
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07-17-2019
07:45 AM
Meaning you want to send to both groups in the same email? You can simply pull in two "Member of Smart List" filters and make sure the logic is set to "ALL." Member of smart list = eCom Customers AND Member of smart list = Product Updates Opt-in
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07-17-2019
07:41 AM
One idea (that would require a lot of manual work) is to create a custom field that would flag certain contacts as a priority for one-off emails. You'd set the field to true for the contacts you want to prioritize and then use that as a filter in your one-off email smart lists. If you didn't want to create a custom field, you could use a static list instead.
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04-09-2019
01:24 PM
1 Like
Very helpful - even though I was at the Summit, I didn't catch all of this. Thank you!
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04-09-2019
10:54 AM
Most recently, Salesforce Marketing Cloud, Real Magnet, Informz. Prior to that, Salesfusion, Swiftpage (the stuff of nightmares!), VerticalResponse, Constant Contact, and MailChimp.
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12-13-2018
02:05 PM
1 Like
This is helpful, thank you!
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08-20-2018
11:42 AM
Thanks Kyle! To make sure I understand, this would still require the user to insert " {{my.Em-6 Digital Asset URL}}{{my.Email Tracking utm}}" everywhere there is a link in the email editor?
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08-15-2018
06:48 AM
1 Like
Hello! I've searched the community but haven't found a clear answer to this yet. We deploy a large number of newsletters, all of which share the same UTM codes. We have implemented local variables (in Editor 2.0) to help with tagging. But users are still forgetting to add "${utm-tag}" at the end of every link they insert. Is there a way, either with tokens or global variables, to define UTM codes at the template level so they are automatically appended to every link?
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05-17-2018
11:11 AM
Hi Malik, is your Marketo instance new? Or have you been sending from it for awhile? Here are some general things I try when I notice deliverability issues: Check that your sender domains are authenticated (as Matjaz mentioned above). Check to see if you're on any blacklists. I use this tool: Email Blacklist Check - See if your server is blacklisted. Analyze your email delivery/engagement by domain (gmail.com, hotmail.com, etc.) to help identify any domain-specific issues. Run an email test through a spam testing tool (I like Litmus Spam Testing). I'm new to Marketo, but I believe you can do this through Marketo's "Deliverability Tools" as well. Don't be afraid to suppress stale contacts in your database. Some ISPs (like Gmail) rely heavily on user engagement when deciding whether your emails will reach inboxes. If a large number of your contacts are not opening your emails, you're more likely to end up in the spam folder. Hope that helps!
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Public Statistics
| Name | |
| Location | Portland, Maine |
| Date Registered | 03-20-2018 12:28 PM |
| Date Last Visited | yesterday |
| Total Messages Posted | 16 |
| Likes Received | 12 |
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