About Nelson_Cabrera

Nelson_Cabrera · ‎01-02-2019

Hi Gregoire, I've been doing some research and our company is looking using the Marketo Sync, without Marketo Sales Insights. The reason why we are not using Marketo SI is because to my understanding you have to purchase a SI license for each one of our reps. We have well over 1,000 reps and we don't know who will be getting leads or how often they will get leads from marketing. With a large number of reps and with most not getting leads it would become cost prohibitive for us to purchase Marketo Sales Insights. Do you have any other recommendation other than using Marketo Sync? Would love to hear any feedback and hear from others who may have the same issue. - Thanks

Nelson_Cabrera · ‎01-02-2019

So I have been doing some research about this very topics. we are also looking at doing what Mia is doing, syncing activity outside of Sales Insight. Why are we not using Sales Insight? Well for us it is cost prohibitive. We have over 1,000 sales reps and not every sales rep will get a lead. from my understanding you need to purchase a SI license for every rep. However, since we don't know which reps will get a lead and not every rep gets a lead that often we don't feel it makes financial sense to use SI. That is why we ware using Marketo Sync. does anyone have a better solution? Would love to hear what others are doing. Thanks

Nelson_Cabrera · ‎09-30-2016

So I was surprised to hear that there is no easy way to determine which Marketo Fields are mapped to which SFDC fields. We did an initial sync about a year ago and we didn't like the results so we turned off the sync right away. We are ready to try again but I need to know which fields are mapped. Here is what i have done. - using admin rights I went to field management and I exported the mapping. However, I was warned that this mapping information is just a snap shot of your initial sync and if you made any changes since then those would not be reflected. I think this is ok for me since we turned the sync off right after our initial sync and haven't made any changes - I also read about an app in the SFDC app exchange store called "Field Trip" but that sounds more like analyzing field utilization within SFDC and not sure how it helps with identifying field mapping. If anyone has used this I would like to hear your feedback As always any help is appreciated. Thanks

Nelson_Cabrera · ‎11-03-2015

Hello Team, Not sure if this exists but I am looking for a benchmark for what percent of your entire email database should be opt-out. I know there are opt-rates per campaign usually around .1% - .5% and some even say say below 2%. However, what is the number for your entire email database. I am currently running at 5% of my entire email database. Not sure if that is good or bad. Appreciate any help.

Nelson_Cabrera · ‎11-03-2015

Thank you Dory, I did take a look. Still not B2B but always good directional metrics

Nelson_Cabrera · ‎09-30-2015

Didn't find what I was looking for but this is great content. Thanks for sharing!

Nelson_Cabrera · ‎09-24-2015

Hello Team, I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as: - email deliver ability - Open Rate - Click Thru Rate - Click to open - Opt-outs I am currently using Silverpop's 2014 email benchmark metrics but I know that it contains B2C. Does anyone know of stats are for B2B? I did find Epsilon's Q1-2015 email trends and benchmarks. I tried to reach out to them but no one has gotten back to me. I understand they do a lot of B2B. Any help is greatly appreciated. Thanks, Nelson

Nelson_Cabrera · ‎05-18-2015

I love the dashboards that show you all of the key metrics in one view. However, there do need to be some enhancements. For example: - Can you filter the dashboards the same why you are able to filter email performance reports. For example I include a large seed list and the the dashboard includes those numbers as well - Also, the only way to view the actual opens or clicks is to hover the bars. Can you just simple display the actual number so we won't need to hover over each bar and we can actually see a trend. thanks

Nelson_Cabrera · ‎05-04-2015

I like the dashboard I get for the email programs. However, for the open and clicks within 48 hours could you display the actual number. Today I have to hover over it to get the actual numbers. that way I can just take a screen shot of it and put in into a PPT. thanks,

Nelson_Cabrera · ‎04-20-2015

I figured how to create a smart list to see which device someone used to view an email (Desktop, mobile, tablet...) however i have to create a seperate smart list for each type of device. I could just set the constraint to where device field "is not empty" and get a listing of all the devices in one view. However, when I do that and I try to display the field "Device" in the results page by editing the default view I don't see that we can display that field. Is this a short coming of Marketo or am I missing something?

Nelson_Cabrera · ‎03-26-2015

Is there a way to run a report which tells you what device was used to open up your email. For example, was the email opened up on a laptop, desktop, smart phone....

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Date Registered	‎01-05-2015 08:12 AM
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Benchmarks for % of email database opt-outs

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