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Hi Gregoire, I've been doing some research and our company is looking using the Marketo Sync, without Marketo Sales Insights. The reason why we are not using Marketo SI is because to my understanding you have to purchase a SI license for each one of our reps. We have well over 1,000 reps and we don'...
So I have been doing some research about this very topics. we are also looking at doing what Mia is doing, syncing activity outside of Sales Insight. Why are we not using Sales Insight? Well for us it is cost prohibitive. We have over 1,000 sales reps and not every sales rep will get a lead. from m...
So I was surprised to hear that there is no easy way to determine which Marketo Fields are mapped to which SFDC fields. We did an initial sync about a year ago and we didn't like the results so we turned off the sync right away. We are ready to try again but I need to know which fields are mapped. H...
Hello Team,Not sure if this exists but I am looking for a benchmark for what percent of your entire email database should be opt-out. I know there are opt-rates per campaign usually around .1% - .5% and some even say say below 2%. However, what is the number for your entire email database. I am curr...
Thank you Dory, I did take a look. Still not B2B but always good directional metrics
Didn't find what I was looking for but this is great content. Thanks for sharing!
Hello Team,I have tried looking for this answer on the forums but not having any luck. I am trying to find a study that shows the benchmarks for B2B email metrics such as:- email deliver ability- Open Rate- Click Thru Rate - Click to open- Opt-outsI am currently using Silverpop's 2014 email benchmar...
I figured how to create a smart list to see which device someone used to view an email (Desktop, mobile, tablet...) however i have to create a seperate smart list for each type of device. I could just set the constraint to where device field "is not empty" and get a listing of all the devices in one...
Is there a way to run a report which tells you what device was used to open up your email. For example, was the email opened up on a laptop, desktop, smart phone....