Lisa_Heay2

Lisa_Heay2
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Date Last Visited
‎01-27-2025 03:04 PM
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Joined the community 11-08-2016
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  • Re: Track File Links?
    by Lisa_Heay2 name dot 01-27-2017

    Perfect - thank you!

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    5378 0 30
  • Re: Track File Links?
    by Lisa_Heay2 name dot 01-27-2017

    Most importantly, I'd like to be able to trigger a smart campaign when someone clicks one of these asset links. Any guidance you could provide would be much appreciated. Thank you!

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    5378 0 32
  • Re: Track File Links?
    by Lisa_Heay2 name dot 01-27-2017

    Interesting - ok. How do I implement a redirector page so that I can track the pageview?

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    5378 0 33
  • Track File Links?
    by Lisa_Heay2 name dot 01-27-2017 quickview

    We have our resource files (PDFs - guides, ebooks, etc.) loaded in Marketo. We share these links via landing pages, Marketo emails, etc, but often times we will also share a direct link to a file through a social post (tweet, facebook, LinkedIn, etc.) or personal/Outlook (non-Marketo) email. We wa...

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    Discussions
    7290 1 36
  • Score Changed Trigger - Change is + XX%?
    by Lisa_Heay2 name dot 12-21-2016 quickview

    We are working on building out a nurture plan with an inactive stream that will look for an increase in lead score in order to re-engage. Client is thinking it makes sense to trigger off of not just a score increase, but a percentage increase of the person's current score. See attached for trigge...

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    Discussions
    1779 0 2
  • Field Value Missing
    by Lisa_Heay2 name dot 10-21-2016 quickview

    We have a lead status field in SFDC sync'd with a Lead Status field in Marketo. Two new values were added to the field on the SFDC side, but for some reason, those values are not showing up in the chooser in Marketo when setting up smart lists. Any idea what the issue could be?

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    1719 0 3
  • Re: Sirius Decisions Lead Scoring Model vs. Marketo's Model
    by Lisa_Heay2 name dot 09-02-2016

    Maybe "model" is the wrong word. There are importable Lead Scoring programs to start from - Sirius Decisions being one of them. We have our scoring parameters and have decided on what makes sense to MQL. I was just looking if anyone had any opinions on either of these importable programs.

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    5276 0 2
  • Sirius Decisions Lead Scoring Model vs. Marketo's Model
    by Lisa_Heay2 name dot 09-02-2016 quickview

    Hi - I'm interested in hearing some pros and cons to using each of these lead scoring models. I have limited experience implementing lead scoring, but have been introduced to the Sirius Decisions model. It seems complex to set up and possibly to maintain if you have changes, but (and I'm speculati...

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    6231 0 13
    lead scoring
  • Re: Marketo Field Clean Up
    by Lisa_Heay2 name dot 08-12-2016

    Since you're helpful and quick....are these the right assumptions?sfdcAccountId, sfdcContactId, etc - Assuming these are standard SFDC fields that get added to Marketo when the two become integrated.Finally, there are a few others that are not listed on the Marketo Standard field list that have the ...

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    3574 0 1
  • Re: Marketo Field Clean Up
    by Lisa_Heay2 name dot 08-12-2016

    Thank you! Appreciate the help.

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    3574 0 0
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Date Registered ‎08-11-2016 04:22 PM
Date Last Visited ‎01-27-2025 03:04 PM
Total Messages Posted 32
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