There's quite a few ways you can tackle this issue. Lets look at the first case here:You could use the individuals location field (would need to be county level) to get demographic...
I'm aware there's the possibility of using the "Score was Changed" or "Data Value was Changed" - but these only allow you to specify a change value of "is" or "is not" rather than ...
There's another (maybe too simple) way you can do it as well:In your scoring programs you can simply add a statement which would reset the score to a maximum you set.Change Score:I...
You might want to expand a bit on the constraints relating to how you want them to interact. You could make it so they have to visit both pages to be added to the smartlistBut it i...
Amy Connor wrote:This is heavy stuff. I don't understand #1, can someone elaborate?MAP "data management campaigns.” Although marketing automation has encouraged systematic data emb...
I think you need to consider the context of your messages when creating operational emails.As a client, if I'm opted out of marketing emails, the only thing I need to see from you ...
Hey guys, in my quest to update our unsubscribe preference center, I wanted to see if you all had some ideas with showing people which newsletters they unsubscribed from on the tha...
Marketo has a great guide on scoring actually - The Definitive Guide to Lead Scoring I redid our scores recently and then worked updates into the lead stages afterwards. Only once ...