Justin_Laberge1

There's quite a few ways you can tackle this issue. Lets look at the first case here:You could use the individuals location field (would need to be county level) to get demographic information such as average house price per county in a field and then use lead scoring based on that. It could be weig...

Congrats to everyone who made it!

I'm aware there's the possibility of using the "Score was Changed" or "Data Value was Changed" - but these only allow you to specify a change value of "is" or "is not" rather than "at least" or "more than" etc (and I've voted up on every suggestion of implementing this functionality that I've found ...

There's another (maybe too simple) way you can do it as well:In your scoring programs you can simply add a statement which would reset the score to a maximum you set.Change Score:If Score is greater than X = X - to reset the score to its max.Like so You could always break your score into various buc...

Ah I would have suggested that but I was confused and thought "referrer" was "Original Referrer".This is the answer.

You might want to expand a bit on the constraints relating to how you want them to interact. You could make it so they have to visit both pages to be added to the smartlistBut it isn't quite accurate since a period of time doesn't quite define a "session". Hope that helps somewhat.

Amy Connor wrote:This is heavy stuff. I don't understand #1, can someone elaborate?MAP "data management campaigns.” Although marketing automation has encouraged systematic data embellishment and “use your data to create new data,” companies must now ensure all such activity is declared. Data from th...

I think you need to consider the context of your messages when creating operational emails.As a client, if I'm opted out of marketing emails, the only thing I need to see from you is: Invoices, Service Notifications (outages, issues, technical problems ) or Customer service communications.Michael Co...

Marketo has a great guide on scoring actually - The Definitive Guide to Lead Scoring I redid our scores recently and then worked updates into the lead stages afterwards. Only once scoring is rebuilt should you determine what value an AQL has in terms of activity.