I'm trying to streamline the number of real-time triggers in our Marketo instance, and one area that we could stand to improve is our behavioral scoring for web pages. We have different ratings for high-, medium-, low-, and negative-value web pages, and currently, we have one triggered campaign for each. Since each is triggered by "visits web page" with additional filters, all four campaigns attempt to run each time any record visits any web page, and that doesn't seem super elegant.
I was hoping I could create some sort of "controller" campaign that's triggered by any web page visit, and then use flow step conditions to request the high, low, medium, and negative scoring campaigns - so that only one campaign relies on a trigger instead of four. However, it's my understanding that "visited web page" filters look at the complete history of the lead visiting a web page, not just the most recent visit. So, if the first option is "visited one of our high-value pages," and the lead had ever visited one of our high-value pages, that option would be selected every time.
Am I understanding this correctly? Is there a better way to handle this? Or is the idea of a controller campaign just not feasible?
... View more