About Anne_Sample

Anne_Sample · ‎06-03-2020

Thanks for the insight. There are currently some pages that aren't included, but I was hoping to change that during the consolidation so that it would be always triggered. Sounds like I just need to modify the low-value criteria to exclude the other 3 categories so that it can serve as the default. Do you know if there are any discussions of best practices in regard to the number of trigger campaigns that should be in a standard Marketo instance? I remember reading a very serious-sounding article a few years ago that talked about how too many trigger campaigns would slow down your whole instance, but it sounds like maybe it's not as much of an issue as the article made it out to be? I guess I don't really understand what it means for the criteria to be "pre-run."

Anne_Sample · ‎06-03-2020

I haven't, but I do use the "paused cadence" feature in my engagement programs pretty regularly!

Anne_Sample · ‎06-03-2020

I'm trying to streamline the number of real-time triggers in our Marketo instance, and one area that we could stand to improve is our behavioral scoring for web pages. We have different ratings for high-, medium-, low-, and negative-value web pages, and currently, we have one triggered campaign for each. Since each is triggered by "visits web page" with additional filters, all four campaigns attempt to run each time any record visits any web page, and that doesn't seem super elegant. I was hoping I could create some sort of "controller" campaign that's triggered by any web page visit, and then use flow step conditions to request the high, low, medium, and negative scoring campaigns - so that only one campaign relies on a trigger instead of four. However, it's my understanding that "visited web page" filters look at the complete history of the lead visiting a web page, not just the most recent visit. So, if the first option is "visited one of our high-value pages," and the lead had ever visited one of our high-value pages, that option would be selected every time. Am I understanding this correctly? Is there a better way to handle this? Or is the idea of a controller campaign just not feasible?

Anne_Sample · ‎06-02-2020

What if you set up a campaign so that when the person was delivered email 2/4, you paused their cadence, then set a wait step for 6 weeks, and then set their cadence back to normal? Then they'd receive the next email on schedule, but you will have skipped the date where email 3/5 should have been sent, if the email had existed.

Anne_Sample · ‎06-02-2020

I know there's been many version of this discussion over the years, but I'm curious what's the most current solution since most of what I've seen is from 2018 or older. My primary concern is that we're starting to see lots of lead scoring for "Web Page Visits" when the visits are coming from email spam filters clicking all the links within seconds of the emails being delivered. This is leading to false increases in a person's score - particularly since each email tends to have between 4-6 links to click. I've been finding it much easier to filter "Clicks Link in Emails" because I look for a recent email open - I do know this has the effect of throwing the baby out with the bathwater if images are turned off, but my org has decided it's worth losing some images-off reporting given the sheer number of spam filter clicks we're seeing. My question is, how are you tracking "Web Page Visits" and making sure they're not coming from spam? I had the idea to look for previous web page visits in the past 2 seconds, but not sure if Marketo will trigger quickly enough for that time frame to be effective. Even though this issue is caused by unopened emails, we can't use "Opened Email" as smart list filter because that would throw out organic web traffic, traffic from social media, etc. I'm thinking our best bet is to use a honeypot link in emails, but how long after a honeypot was clicked would you not track other web page activity? And how do you ensure that the honeypot is clicked before other links?