Phillip_Wild

Phillip_Wild

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Date Last Visited
‎10-08-2023 10:39 PM
Level 10
Joined the community 07-10-2014
Rank Icon Level 10
Global Lead, Marketing Technology
Melbourne, Australia
  • Re: Sending smart lists to Google AdWords

    Thanks Grégoire Michel​. That's disappointing. It's very confusing to have it listed in this location then. I would suggest Marketo remove this image from the smart list selection.

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  • Sending smart lists to Google AdWords

    We are trying to work out if it's possible to send a smart list to our Google AdWords account in order to remarket to them. When I click "Send Via Ad Bridge", I can select Google, but when I click it, I get the below screen:We have already integrated the two accounts (albeit with some errors), but t...

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    2928 2 4
  • solved badge Re: Does anyone have/know benchmarks for email program smart list size...

    Hi AnnmarieThe more you open up the targeting, the less precise the overall list is, and you will see decreasing marginal returns. For example, if you target market is 35-44 years old, and you open it up to 35-60 year olds, then you may see more sales, but those over 45 won't convert as well - assum...

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    1834 0 0
  • solved badge Re: Warming up cold leads

    Hi KelleyPurchased lists can be tricky. While there is no doubt damage to your sender reputation (through spam scores) by sending to these lists, they potentially could still generate a positive ROI. Potentially!On your points:1. Any time you send off the same IP to these cold leads you will be hurt...

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    3515 0 0
  • solved badge Re: Click to form conversion rate?

    Hi ValGreat question! Our unsubscribe page seems to convert very well, for some reason (around 88%). Simple "enter to win a trip to x" sweepstakes will also convert for us at around the 90% range - when we ask email, first name, last name. But the form to allow users to sign up for our newsletters ...

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    3745 2 0
  • solved badge Re: Email validation in Marketo through Javascript

    Hi GregoireThanks, your code works perfectly! While I understand it may not be perfection for validation, it's going to fix the problem in the short term.Phil

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  • solved badge Email validation in Marketo through Javascript

    Hi Community!We've been finding that unfortunately Marketo forms have pretty crappy email validation on them as default. Using the "Email" field means that a user is only required to enter an email with an "@" symbol - they don't need a period "." This means we get a bunch of junk emails that fail v...

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    11965 2 15
  • solved badge Re: Populate a date field with a future date

    Hi CourtneyUnder which conditions can you sum up tokens and dates? I haven't seen "adding" functionality before outside of some beta stuff.Thanks, Phil

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    5045 0 1
  • Re: Engagement Program-Transition Rules (best practice question)

    I'm a tester by nature, so I would suggest doing both and seeing what performs better! You could accomplish this by using the Random Sample flow step with 50% going to Engagement A, and 50% going to Engagement B.In terms of moving between streams, it's nothing too difficult, assuming you aren't depl...

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  • Re: Campaign Request Tracking

    +1 for Workfront. Excellent project management tool.

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    2882 0 0
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Public Statistics
Date Registered ‎10-07-2014 10:55 AM
Date Last Visited ‎10-08-2023 10:39 PM
Total Messages Posted 559
Likes Received 335