Level 10
Joined the community 07-10-2014
Level 10
Melbourne, Australia
Global Lead, Marketing Technology
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We are trying to work out if it's possible to send a smart list to our Google AdWords account in order to remarket to them. When I click "Send Via Ad Bridge", I can select Google, ...
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Hi AnnmarieThe more you open up the targeting, the less precise the overall list is, and you will see decreasing marginal returns. For example, if you target market is 35-44 years ...
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Hi KelleyPurchased lists can be tricky. While there is no doubt damage to your sender reputation (through spam scores) by sending to these lists, they potentially could still gener...
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Hi ValGreat question! Our unsubscribe page seems to convert very well, for some reason (around 88%). Simple "enter to win a trip to x" sweepstakes will also convert for us at arou...
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Hi GregoireThanks, your code works perfectly! While I understand it may not be perfection for validation, it's going to fix the problem in the short term.Phil
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Hi Community!We've been finding that unfortunately Marketo forms have pretty crappy email validation on them as default. Using the "Email" field means that a user is only required ...
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Hi CourtneyUnder which conditions can you sum up tokens and dates? I haven't seen "adding" functionality before outside of some beta stuff.Thanks, Phil
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I'm a tester by nature, so I would suggest doing both and seeing what performs better! You could accomplish this by using the Random Sample flow step with 50% going to Engagement A...
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+1 for Workfront. Excellent project management tool.
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No problem Erica Dipyatic! Sharing is caring.
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