Phillip_Wild

Ah, apologies, I understand now. I would raise this with Marketo Support (if you haven't already). This does seem strange - if you can create a nested program from scratch, you should be able to clone one in, logically speaking.

If you're designing outside of a Marketo template, then there is no Marketo-specific code that is needed. However, it would definitely be wise to plan out tokens to minimise any pain in the future. As @Jo_Pitts1 has said, it would be worthwhile thinking about the pros and cons here. There are advan...

Outside tool, yes. If the data was exported correctly into a BI tool you could model it how you want. Within Marketo, unfortunately not. Within a given report, if an email has an A/B test on it with something like Subject Line, the only way to get at results for individual emails is to put a smart l...

Correct, to the best of my knowledge you can't have an Event program as a child of another Event program. You could do this with a Default program though, I believe. Default program Child Event Program 1 Child Event Program 2 Does that help?

Hmmm, might be a good question for your customer success manager. I haven't heard of this done, but perhaps it is possible.

Yep, we did this exclusively. There is only one drawback: you can't use Marketo templates in tandem since copying and pasting code into a Marketo email detaches it from the template. Overall I would say there are two scenarios that are reasonable: 1. Your marketers / marketing team are comfortable...

Hi @byronchelsea , Hopefully I get these right! For 1, the answer would be rich text, date, calendar file, and text I would imagine. You can't use a number or score token to show a date, unless you had three tokens with numbers and used a "/" in between them. For 2, to be honest I'm a little confus...

Have you considered YouTube? Certainly all the paid promotional tools you could ever dream of if you host a YouTube Live. You can do fancy things like stream a Zoom webinar straight to YouTube, too. Seems like streaming from your webinar provider to YouTube could be an option, or just doing it strai...

To add to this: if you have solid attribution in place, then you can tell which behaviours are actually impacting conversion, and adjust your scores accordingly. Eg. get all leads, converted and unconverted. Standardise actions they took. Run a regression model over it and see what comes out as bein...

If you'd like to make this scalable in Marketo and built on tokens, I'd recommend looking at Sanford Whiteman's free-to-use Agical product. https://nation.marketo.com/t5/product-discussions/introducing-agical-io-the-smarter-ics-file-generator/td-p/212718/page/3