Phillip_Wild

Phillip_Wild

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Date Last Visited
‎10-08-2023 10:39 PM
Level 10
Joined the community 07-10-2014
Rank Icon Level 10
Global Lead, Marketing Technology
Melbourne, Australia
  • Re: Puzzle: One-token-fits-all for how a consumer subscribed

    Hi allI managed to think of a good workaround for this - a Marketo formula field!Here's the how rules look:Choice 1:If (where they subscribed field) is not empty: You received this email at {{lead.Email Address}} because you subscribed to Company X emails via the {{lead.Subscription History Referral...

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  • Puzzle: One-token-fits-all for how a consumer subscribed

    Got a puzzle for the community!I want to put some information about how a consumer subscribed in our email footers. We have this information going forward in a Marketo field, but we won't have this retroactively. So ideally, the full sentence would read something like this:1) For those with this fie...

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  • Re: Sending smart lists to Google AdWords

    Thanks Nicholas. Yep, we're aware of that functionality, but as you can appreciate, there's a big difference between that and automation. We would like to have segmentations in Marketo that push out to Facebook and Google, therefore standardising our message at each stage of the customer journey. Ho...

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  • A/B Testing and Statistical Significance

    * Posting this as a discussion since I don't have blogging rights. But hey, the best articles are discussions anyway, right? Stick your hand in a jar and pick out five jellybeans. What colour are they? 3 blue and two red?Great. So the jar must be 60% blue jellybeans and 40% red. Right?Well, no, not...

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  • Re: Sending smart lists to Google AdWords

    Thanks Grégoire Michel​. That's disappointing. It's very confusing to have it listed in this location then. I would suggest Marketo remove this image from the smart list selection.

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  • Sending smart lists to Google AdWords

    We are trying to work out if it's possible to send a smart list to our Google AdWords account in order to remarket to them. When I click "Send Via Ad Bridge", I can select Google, but when I click it, I get the below screen:We have already integrated the two accounts (albeit with some errors), but t...

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  • solved badge Re: Does anyone have/know benchmarks for email program smart list size...

    Hi AnnmarieThe more you open up the targeting, the less precise the overall list is, and you will see decreasing marginal returns. For example, if you target market is 35-44 years old, and you open it up to 35-60 year olds, then you may see more sales, but those over 45 won't convert as well - assum...

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  • solved badge Re: Warming up cold leads

    Hi KelleyPurchased lists can be tricky. While there is no doubt damage to your sender reputation (through spam scores) by sending to these lists, they potentially could still generate a positive ROI. Potentially!On your points:1. Any time you send off the same IP to these cold leads you will be hurt...

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  • solved badge Re: Click to form conversion rate?

    Hi ValGreat question! Our unsubscribe page seems to convert very well, for some reason (around 88%). Simple "enter to win a trip to x" sweepstakes will also convert for us at around the 90% range - when we ask email, first name, last name. But the form to allow users to sign up for our newsletters ...

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  • solved badge Re: Email validation in Marketo through Javascript

    Hi GregoireThanks, your code works perfectly! While I understand it may not be perfection for validation, it's going to fix the problem in the short term.Phil

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Public Statistics
Date Registered ‎10-07-2014 10:55 AM
Date Last Visited ‎10-08-2023 10:39 PM
Total Messages Posted 559
Likes Received 335