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Yep, all possible, we have exactly the situation you are describing with custom objects in Marketo. We use Salesforce ID as our unique identifier, and have people with duplicated email addresses. When inserting custom objects, we use Salesforce ID as the unique lookup, and the link field.
Another option: you could use the "If Known Visitor:" option on the form to show custom HTML if the person is known. If they are not known, you could ask them to register and go down a different flow. This is assuming you have the Munchkin tracking code activated on the page. Not exactly what you ...
You have the right sort of thinking - all of those things could be impacted by lead scoring, and by measuring them, you can hopefully see the impact. There are two possible roads you could go down: * Validation of the different levels. Work out what score level everyone is at right now, then check o...
I would start with.....what's important to the business? Try and get either that metric, or leading indicators of it. For example, if you run a SaaS company, then maybe your key number in marketing is number of free trials. You can then identify the emails / programs that tell that story. Personall...
Sorry, not that I know of. There is an API read-only user but that's not what you're getting at I'm sure.
--- Under load, a delayed upsert could take 30m or more, 4 minutes is just a guess. For sure! This is my life. Request campaign is often safer, but more cluttered....I guess it depends how foolproof you need that campaign to be.
Thank you kindly!
If I understand you correctly, then maybe you could have a custom Marketo field with something like "Is Seed List"...make it a boolean field, and mark it True for the seed list. Then you could combine that with the email address domain to give the flexibility you need. Eg: Is Seed List is True ANDEm...
Unfortunately I don't think this will be 100% reliable. Based on a recent presentation I saw at Summit, when you see the same timestamp for different activities you can't reliably know that they happened in the order they are written. So perhaps the data value change you are looking for is there whe...
Cool! I'm guessing the program level tokens for scoring are simply for reusability / changing scores across orgs / product segments? I haven't used tokens in that way before but I can see how it would be useful. Our scoring works in a similar way - but instead of having a wait step, then "turning of...