Darrell_Alfons2

MSD is outside of my scope, so I'm glad Greg is here to share his expertise. From your description I think it will be fine. So with my earlier use case, we had different companies with different products that may or may not complement each other. So I had to use product interest fields, subscription...

Just want to toss in here that one of the most important parts is how your CRM is setup. One CRM or multiple, how the database is segmented - that will play a major role in the build.

Stephanie is right on.I would say I also noticed a lot of questions around the engagement program. Studying the engagement program is a good idea, but if you haven't yet, I would build a few and test it out, that will really give you in-depth knowledge of how it works.

In addition to what Devraj saidI noticed you are near LA! Would be great for you to post this in the LA user group as well.Los Angeles User GroupAnd we'd love to have you at our meetings.

And don't forget to create it with the same API name on both the contact and lead object if applicable

To toss my two cents in, I used to do email marketing for health care clients, and general wellness and clinic operating hours and information are always fine. It's just when communicating patient specific information that you have to review compliance. Sorry if that is too high level, ha.

Boom: The Definitive Guide to Account-Based Marketing - Marketo You've also got account-based advertising, nurturing, events, personalization, account-based sales and follow up strategies. Each of these components you can really drill down in, and the guide helps. I agree with you though I wish some...

I just passed the new cert.This question is a mistake. I recognize the answer and the reasoning, and the question above is not the right question.So don't let it throw you off.