IF someone opts-in while submitting a form, then yes, the preference center checkboxes can be all checked (that's different than pre-checked). Initially, they're opting in to all m...
We will be using a preference center primarily to persuade people from not opting-out fully; and promote it in the footer of our emails. From an opt-in perspective, it's usually op...
Hi Tammy - yes, this value is defined in every one of our programs where specific engagement might exist (see above). And yes, the program name is being populated. Can you see my s...
Valerie - We integrate custom activity with Brightcove. If it's the same - where the actual activity is synced to Marketo AFTER it actually takes place - we're not at risk of doubl...
Denise - It should also be noted that "Email is Delivered" is not the same thing as "email was received in the recipient's inbox". It simply states that the receiving mail server a...