Dan_Stevens_

Hi Mitchell - that's just a simple rich-text field:And here it is live on our site: https://www.avanade.com/en/contact

IF someone opts-in while submitting a form, then yes, the preference center checkboxes can be all checked (that's different than pre-checked). Initially, they're opting in to all marketing communications by ticking the box on the form.

We will be using a preference center primarily to persuade people from not opting-out fully; and promote it in the footer of our emails. From an opt-in perspective, it's usually opting in to everything initially. But we may also promote the preference center somehow here as well (what we don't wan...

Randy Davis​ offers yet another perspective in this thread (halfway down, dated April 4): Marketing Strategies to Thrive in a GDPR World

Hi Tammy - yes, this value is defined in every one of our programs where specific engagement might exist (see above). And yes, the program name is being populated. Can you see my screenshot above?

Valerie - We integrate custom activity with Brightcove. If it's the same - where the actual activity is synced to Marketo AFTER it actually takes place - we're not at risk of double counting/scoring based on the percent viewed. We also have these broken out into four different ranges:

Denise - It should also be noted that "Email is Delivered" is not the same thing as "email was received in the recipient's inbox". It simply states that the receiving mail server accepted the email. What happens to it after that is unknown (sent to user's inbox, sent to quarantine, sent to junk/sp...

Wow - Thanks for sharing, Courtney.

Is Marketo still tracking activity at an aggregate level (for use in email performance reports; and email link performance reports)?

But those should all be centralized/global programs that react to the specific/local activity where the emails physically reside, no? We have a slew of global programs/smart campaigns that are built for this - this is just a small subset here: