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We do the same thing - keep many of our general operational and alert emails stored centrally in DS:And then these can be used across programs: lead lifecycle, all of our 'website content' programs (where we send both a tokenized confirmation email with a direct link to download the file, and a toke...
Jen, your best bet is to find an agency - or a self-service provider like Knak - and have the appropriate templates created for your specific use-cases. The ones that Marketo provides haven't been tested fully across all devices, clients (especially Outlook) and are quite limited/dated. Have a loo...
There’s been a long-standing issue with the way Marketo sees CRM users (in both MS Dynamics and SFDC) in that it will display all users – active, inactive, deleted – as available users to sync leads to from within Marketo. Many companies like us never delete user records - instead, we deactivate th...
That’s correct - simply creating a new stream and using the same content (email) or smart campaign (child program) will not permit the person to receive the content again. You will need to duplicate your assets.
Thanks Greg. This is aligned to our guidance as well. In fact, I would argue that obtaining the data captured on the form is adequate value received - without the need to also require opt-in consent.
Change “opted-in-to-email” to “opted-in-to-be-tracked/processed”. If they haven’t opted in to email, you’re not sending them any email.
Hi Tammy - whenever we track engagement within a program, we include a variety of CDV flow steps - here are four of them:So if this person filled out a form to download content and opted-in - which would then trigger the "process opt-in requests" smart campaign - the program name now contained in th...
Since you cannot reference program membership across workspaces (as you pointed out), there are some alternatives that you can use. But the easiest one would be to run a smart campaign in the original program to add those that are members of the program to a static list in the default partition. S...
Another article was published today regarding this topic:Web Browsers Reject About Two-Thirds of Cookieshttps://www.emarketer.com/content/web-browsers-reject-about-two-thirds-of-cookies
..which is discussed in greater detail here (regarding the race condition of including a filter with the "person is created" trigger): Trigger fires due to Data Value Change but Filter for the same field doesn't reflect the change - for discussion