All of our program channels include progression steps (program statuses) all the way to closed-won (the four highlighted ones below). For us, we use program status as a key attribu...
Hi Denise - yes, we've had to resort to this approach for some of our other more complex, conditional flow steps. I also created an idea around this here:
We do the same, except we use the standard UTM parameter for vendor - which is "utm_source". We use "utm_medium" for the channel. For example: utm_source=facebook&utm_medium=social...
The most common approach is the use of UTM parameters - and capturing those values in hidden form fields. You can then create operational smart campaigns that capture the "Lead Sou...
Chris - the way we used to do this (until we saw false-positives with page visits) was to add a "Visited web page" choice to the "change program status" flow step. You can't add it...
Thanks for sharing, Dezie - but the problem with this approach is many bots will eventually deliver the email to the intended recipient after all scans/clicks have been made and th...
To ensure you’re truly dealing with human activity, you need to measure one additional step - and that’s identifying those that are web page visits are also clicking on a link (or ...