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I was about to suggest the same thing. Support could enable a custom sync filter that would prevent leads from syncing back down to Marketo. The steps are pretty easy:1. Create a boolean field on the Lead and Contact objects in SFDC called "Blocked from Marketo" (or something similar.)2. Set the f...
Hi Cheral,You can prevent this issue from happening by going into Admin> Salesforce> Sync Options and setting a default value for the Default Lead Company, such as "Unknown" or "Not Provided." Marketo will pass this value in the sync when the company name is not otherwise provided, which will preve...
HI Matt,Have you considered a custom sync filter to prevent unwanted leads from syncing back down to Marketo? Support can help you set this up. You would create a boolean field in Salesforce, "Blocked from Marketo" and let the field sync down to Marketo. Then ask Marketo Support to set up a custo...
There is an alternative to cloning programs across workspace, and that is to use the Import Program feature. To do this, you need a little help from Marketo Support. We can update the Import Programs setting on the back end to allow your Marketo instance to import from itself. With this enabled, ...
There seems to be a lot of confusion about what these are and what they do, so I thought I would do a little post on it to try and clear it up. Let's look at CNAMEs first. CNAME is short for "canonical name" and if you look it up on Wikipedia, they define it like this: A Canonical Name record (abb...
It's not an uncommon case here in support - Marketo says the email was delivered, but the lead says they never got it. What happened? Because I love analogy here's how I think of it: Delivering email to a server is rather like delivering regular mail to a company. The post office doesn't come into...
There used to be an article in the old community about optimizing Smart List performance but I didn't write it. I don't think that old article is still around, but someone else wrote this, which covers pretty much the same information. Tips for Building Better Performing Smart Lists
Frequently people ask me for clarification on the different sorts of IPs Marketo offers, and the pros and cons of each, so I thought I would write a post on it, and since I love analogies, that's what I am going to do here.There are three kinds of IP that Marketo offers, shared, trusted, and dedicat...
In a previous post, I talked about troubleshooting hard bounces. In this one, I'm going to talk a bit about soft bounces, specifically soft bounces due to throttling.What is throttling?Throttling is an issue that occurs primarily with the large ISPs such as AOL, Yahoo, and Hotmail. When the ISPs a...
Let's say that you have a weekly newsletter that you send out through Marketo and every week your deliverability is 95% or better - except last week! Your deliverability was only 80%! What the heck happened!? To find out, we pull up a quick Email Performance Report for the email in question and se...