Roxann_McGlump1

Community Manager

Joined the community 18-08-2014

Community Manager

Portland

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Re: Alphabet Soup - CNAME, SPF, and DKIM on your DNS - pt. 1. CNAME

by Roxann_McGlump1 03-08-2016

I agree that the human factor is much more significant than the possibility that an email security program might take exception to the mismatch.

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1649 0 0
Re: Getting in the door at The Inbox

by Roxann_McGlump1 03-08-2016

And yes, I believe this would work for older email systems as well as current ones. I've not yet come across a situation where they were unable to use the regex header due to old technology.

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2435 0 0
Re: Getting in the door at The Inbox

by Roxann_McGlump1 03-08-2016

Hello Gregoire,The regex return-path would be an alternative to the blanket listing of 'mktomail.com,' which is generic and whitelists all of Marketo rather than specific instances. The regex return-path header would look like this, though the domain would change based on the datacenter that hosts ...

Blogs

2435 0 0
Re: Alphabet Soup - CNAME, SPF, and DKIM on your DNS - pt. 1. CNAME

by Roxann_McGlump1 03-08-2016

Hello Gregoire,I can do a post addressing whitelisting options - I do think that would be useful. My short answer to people who are concerned about whitelisting a broad range of IP would be to whitelist the return-path instead. I address this briefly in this post, and I'm happy to answer questions...

Blogs

1649 0 0
Alphabet Soup - CNAME, SPF, and DKIM on your DNS - pt. 1. CNAME

by Roxann_McGlump1 03-04-2016

There seems to be a lot of confusion about what these are and what they do, so I thought I would do a little post on it to try and clear it up. Let's look at CNAMEs first. CNAME is short for "canonical name" and if you look it up on Wikipedia, they define it like this: A Canonical Name record (abb...

Blogs

3697 4 4

Deliverability
Between the Delivery and the Inbox, What Happens?

by Roxann_McGlump1 02-26-2016

It's not an uncommon case here in support - Marketo says the email was delivered, but the lead says they never got it. What happened? Because I love analogy here's how I think of it: Delivering email to a server is rather like delivering regular mail to a company. The post office doesn't come into...

Blogs

24440 11 8

Deliverability
Re: Quick Tip: Avoid Waiting for Reports to Load

by Roxann_McGlump1 02-24-2016

There used to be an article in the old community about optimizing Smart List performance but I didn't write it. I don't think that old article is still around, but someone else wrote this, which covers pretty much the same information. Tips for Building Better Performing Smart Lists

Blogs

2163 5 0
Sharing, Trust, and Dedication - You and Your Sending IP

by Roxann_McGlump1 02-16-2016

Frequently people ask me for clarification on the different sorts of IPs Marketo offers, and the pros and cons of each, so I thought I would write a post on it, and since I love analogies, that's what I am going to do here.There are three kinds of IP that Marketo offers, shared, trusted, and dedicat...

Blogs

14356 8 8

Deliverability
D'oh! Email Throttling

by Roxann_McGlump1 01-25-2016

In a previous post, I talked about troubleshooting hard bounces. In this one, I'm going to talk a bit about soft bounces, specifically soft bounces due to throttling.What is throttling?Throttling is an issue that occurs primarily with the large ISPs such as AOL, Yahoo, and Hotmail. When the ISPs a...

Blogs

4805 10 2

Deliverability
What the heck happened!? When your deliverability takes a hit

by Roxann_McGlump1 01-12-2016

Let's say that you have a weekly newsletter that you send out through Marketo and every week your deliverability is 95% or better - except last week! Your deliverability was only 80%! What the heck happened!? To find out, we pull up a quick Email Performance Report for the email in question and se...

Blogs

4664 17 0

Deliverability