Olya_Zenchenko

Hi marketo community,   Wonder if you have any ideas/suggestions around revenue attribution, Marketo, salesforce, performance advertising….   We are trying to understand how we can identify a salesforce contact when they hit our landing page via an anomymous campaign, such as a LinkedIn ad.   Right now we can track revenue attribution to a salesforce contact who is part of a campaign run entirely through Marketo (which is connected to salesforce). For example, a salesforce contact is uploaded into a marketo EDM campaign inviting them to an ON24 webinar. We can track that individual through the landing page registration and through their participation in the ON24 webinar (because ON24 is connected to Marketo). We can then watch them click from the webinar to a product page, etc. And we can connect the contact back to a conversion (putting money into a fund).   BUT as you probably know, when we upload that salesforce contact  into, say, a hashed (ie anonymised) LinkedIN matched audience , we lose sight of them… When they click through the ad to our landing page we don’t know who they are (unless they fill out a form etc).   My theory is that we because we constantly target the same 30,000 ish prospects in our database, we should be able to identify them from a cookie — placed via an earlier  marketo campaign.   What are your thought team? Thanks everyone ... View more

Hi everyone,   We are looking into connecting Marketo and Google Analytics in the next few months and after reading some blog posts and articles I am wondering if it is actually worth doing? Currently I get my analytics from Marketo and then add data from GA.   If you have this integration in place,  what are the insights that you are getting out of this? What are the pros and cons?   Many thanks, Olya ... View more

Hi Marketo community,   We want to remotely record interview-style videos that show two people swapping back and forth in “active-speaker mode”. Also it would be great to have an option for split-screen mode — and to be able to switch back and forth with split screen and active-speaker later in the edit.   I am trying to find an easy-to use  software that manages the “active speaker” mode as you record the interview — so there is less editing to do later? Do you have any software suggestions? We use ON24 at this moment, but it doesnt really work for this type of vide Q&A.   Do you have any experience with below programs in the links below? https://www.podcastinsights.com/best-podcast-interview-software/ https://www.buzzsprout.com/blog/long-distance-podcast-recording   Thanks in advance! Olya ... View more

Hi Marketo community, I'm after some best practice advice please….   I have noticed whilst merging duplicate records, people have previously been subscribed to our newsletters on their old account (email address), however on the duplicate account (new workplace) they are not subscribed. Given the person was receiving our content previously, in merging is it ok for me to add the subscriptions back on to their correct record? Thanks! ... View more

Hi team, I've done a bit of research on here and it looks like it is not possible to embed video into email invite. However, the other day I received an email from American Express about Vivid festival here in Sydney and there was a GIF file in an EDM:  http://f.email.americanexpress.com/i/45/268935401/AUS_ICSS_Vivid2019_LaunchQantasSyd_06_06Jun2019_84838_header.gif   Is there a way to do this in marketo?    Thanks! Olya ... View more

Hi Marketo community, We're looking at starting sms campaigns to support our events and I'm just wondering if you guys are doing it? Whats is the current thinking about SMS among you guys? What are the leading solutions? Has anyone tried 2 ways SMS integration with HOOSH? I know too many questions here and I would appreciate any feedback. Thanks! Olya ... View more