Hi marketo community,
Wonder if you have any ideas/suggestions around revenue attribution, Marketo, salesforce, performance advertising….
We are trying to understand how we can identify a salesforce contact when they hit our landing page via an anomymous campaign, such as a LinkedIn ad.
Right now we can track revenue attribution to a salesforce contact who is part of a campaign run entirely through Marketo (which is connected to salesforce).
For example, a salesforce contact is uploaded into a marketo EDM campaign inviting them to an ON24 webinar. We can track that individual through the landing page registration and through their participation in the ON24 webinar (because ON24 is connected to Marketo). We can then watch them click from the webinar to a product page, etc. And we can connect the contact back to a conversion (putting money into a fund).
BUT as you probably know, when we upload that salesforce contact into, say, a hashed (ie anonymised) LinkedIN matched audience , we lose sight of them… When they click through the ad to our landing page we don’t know who they are (unless they fill out a form etc).
My theory is that we because we constantly target the same 30,000 ish prospects in our database, we should be able to identify them from a cookie — placed via an earlier marketo campaign.
What are your thought team? Thanks everyone
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