Willow_Allen

Hey Bianca, The issue with updating a template in design studio is that an update to code will unpublish all emails associated with it. Depending on how much your email is being used, it can be a super pain. I tokenized your master email template in design studio when I built the instance so making edits to the template won't be needed. Instead, clone any master program that already exists in your marketing instance and put it in a folder called abila (you can see how I did this with the content download programs). Set the token for logo on the abila folder with your abila logo image url and you'll cascade the change to all programs nested under this folder. If you choose to override the change on a program in the folder, it can be undone by deleting the token in the program (doesn't delete it. it simply reverts back). Go back to your emails in the master program you just cloned and put in the email folder and change the color scheme with the drag and drop email builder. This will give you abila branded emails with an easy to swap logo with brand compliant colors. For future program builds, have the abila team use this main program as a template for email builds for this brand. Something to consider - While you can send emails from any brand in the to/from sections, you won't be able to swap the URL domain for each brand. Meaning, webinars for abila will still have the go.communitybrands.com url. If this is a problem, you can investigate instance partitioning. ... View more

We have an unsubscribe link that appends to our text versions of our html emails (not using the token). We've recently noticed that these link clicks do not translate to our Email Link Performance reports. I know Marketo talks about adding brackets [[ ]] to our text links in order to have tracking on the text versions of our html emails. I'm wondering if I can add the following to our Unsubscribe text (Found in Admin > Email > Unsusbcribe Text) to enable this level of tracking on our Email Performance Reports. [[%mkt_opt_out_prefix%Email-Preferences.html?mkt_unsusbcribe=1&mkt_tok=##MKT-TOK##]] If not, would you recommend adding this link to our text versions of our snippets? ... View more

I agree with Grégoire and I can understand that change can be difficult across the team. If you need a temp solution during the change management phase, you can build a smart list in Marketo where "MQL date" (within last 30 days) + "Data Value Change" (Product Line: ProductName, Add constraint: Previous Value - ProductName). This will allow you to build smart lists for all product lines. Your counts in these lists are then added to the current MQL Product Line counts (previous values + current values) to determine MQLs for the month per product line. I hope that makes sense. Expect a lot of duplication of people across multiple lists, though. To Gregoire's point, by saying an MQL is attributed to a specific event, you then lose the justification for content creation, video spend, and ppc - it paints a picture that other influences aren't worth the budget. Marketing would be best (imho) considered a full spectrum activity that brings someone to MQL based on lead score activity. Your lead scoring is already set up to handle this. ... View more

Hey Pia, If you go under Admin > Tags > Channels you should see your full list of program channels. I'm fairly certain you do have "Pay Per Click" and "downloadable content" channels that already exist in your instance. These programs then sync to SFDC as campaigns with the campaign type = PPC. Assuming the contacts are being attached to the opportunity objects, all revenue gained from your PPC programs as part of multi-touch attribution should be displayed on the campaign object within SFDC. ... View more

That was by the initial design. Because an MQL is an MQL is an MQL... Otherwise you'd be double counting your MQLs each month. Because of the way sales was intended to operate, sales would be responsible for handling all product sales for a given customer. So, as soon as an MQL was assigned to a rep, that rep was supposed to followup and work in deal for multiple products because a change in product interest does not reassign the lead to someone else. ... View more

There is a "contact now" field on the lead record in your SFDC instance. When you upload members to a campaign via Marketo, include a flow step that says "Change data value" of "Contact now" to True. In SFDC, create a Campaign Members report that displays members of a campaign with the lead attribute of "contact now." Alternatively, you can simply use the same Flow step to do the following: MLQ = True MQL Date = {{system.date}} Lead Status = Marketing Qualified Product Interest = (product line) ^ This will auto route your leads to the correct sales rep within your instance. In this situation, you build 2 reports in SFDC. Campaigns with Contacts, MQL = true AND Campaigns with Leads, MQL = True. I agree, program success steps would not be the correct venue for displaying this data. Doing so shifts a SFDC Lead from being an MQL and instead says that the Campaign member is the MQL which means a sales rep assigned that lead would not see the MQL status on the record assigned to them without checking the campaign object first. ... View more

Hey there - totally not a dumb question! The token auto generates based on someone's registration. The token is unique. Here's how to see it in action: Create your webinar program Link your webinar program to GoToWebinar You can register for your own webinar via Gotowebinar's form or your Marketo landing page The automated email will then send to your inbox with your tokenized link at the bottom (your master template has this link already embedded in this email) Marketo mentions this token in the Tip section near the bottom of the page linked below: Create an Event with GotoWebinar - Marketo Docs - Product Documentation " To populate your confirmation email with this unique URL, use the following token in your email: {{member.webinar url}}. When the confirmation URL is sent out, this token automatically resolves to the person's unique confirmation URL. Set your confirmation email to Operational to ensure that people who register and may be unsubscribed still receive their confirmation information." ... View more