Hi Sanford Whiteman & All - I just posted this question but realized I did so to an old thread. Meant to post it here. I'm wrestling with this issue, too, for my clients. It makes it really hard to evaluate the impact of emails unless they lead to a form. My latest idea is to only change someone's program status to clicked if they have clicked at least twice (or 3 times) on any of the links. E.g.: Filter 1 Clicks link in email, email is A, link is A Min number of times = 2 Filter 2 Clicks link in email, email is A, link is B Min number of times = 2 etc.... a filter for each link (and filter logic is "any"). A bit of a nuisance to build when emails have multiple links. But what do you think? Wouldn't this tactic have a better chance of weeding out link scanners? I'm assuming, of course, that the first click is the link scanner but if there's a 2nd click it's a person.
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