Lauren_Aquilino

If you have additional values you'd like to store about each object, I like custom objects for this, especially since you already have a custom integration. This keeps your field values cleaner and also allows for multiple inputs of each type as needed.

You are at risk of triggering smart campaigns that reference score changes. This is, like Chris mentions, dependent on how your specific lifecycle processing is set up - but there may be others as well. Check the Campaign Inspector to see where that filter may be in use in your instance.

They will not receive this email again. You will need to create a new asset if the intention is that they do receive it again.

EDIT: The limitation was poor documentation of upsert functionality of the Bulk API for Custom Objects. You should be good to go this route.--We ran into some limitations using the Bulk API for Custom Object updates. Let me check on the details, and I will update this post.If all 50k will not need t...

Hi Elise,It'd be helpful to know more about why/when someone should transition, but Michael's guidance should give you a good start. I also use smart campaigns outside of the transition rules. Much easier to keep an eye on, and IMO a trigger is not necessary nor always helpful. Batch campaigns shoul...

I agree with Tara. You cannot create custom objects natively using Marketo. Seems like a SFDC campaign should work just fine for these purposes.Lauren

I use the standard Admin Report in SFDC to view this (API Usage - Last 7 Days Report)Lauren

I've done something similar in the past where you simply develop the email to look like a forwarded email with additional notes. It would live as a separate asset altogether to use as you wish.Lauren

You can use a smart list trigger of "Email Bounces" and capture more details into custom fields with a few trigger tokens:

You can also add on filters of "data value was changed" and "lead was created" (with "or" logic) plus some date constraints you are comfortable with which will allow you to only focus on new opt ins.