Joe_Reitz

On this episode, we take a look at what a Smart Campaign is, what it does, and how you use them do drive... basically EVERYTHING in Marketo!

In this video, learn how to best set up programs in Marketo, from foldering structure, tag selection, and more.

This episode shows you how to add users and set their permissions within Marketo. This helps you ensure that the right people have access to the right things to keep your instance running smoothly with a cross-functional team.

On this episode, we take a look at one of the most foundational Marketo implementation essentials: Channels & Tags! Channels help you show how leads are progressing through your Marketo programs and help you get a sense of whether or not they are successful, while Program tags provide further catego...

In Marketo, there are a variety of program types to choose from, each with their own progression and success status stages that you can set up. Understanding which program type is right for your needs is one of the first steps towards developing a mature Marketo instance, and this video touches on a...

I'm excited to announce and kick off this new video series to help users of all levels enhance their own Marketo-fu. Details in the video, but these will be daily (or as frequently as possible) 5-10 minute videos on one topic or best practice. Eventually, there will be a complete library of beginner...

Hey everyone,Fathom is hiring for another Strategist on our team. If you're interested in this opportunity – or would like to recommend someone – please feel free to drop me a note here in the community or an email to jreitz@fathomdelivers.com.​ A more detailed description is below, please don't hes...

Hey #MKTGNation!Thanks for your interest in the Marketo-Fu series thus far! Personally/selfishly, having a down-to-earth video link I can share has saved me so much time in training clients or further edifying other Fathomers & Marketo-enthusiast friends. I'm also up to like $14 in ad revenue betwee...