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I know that feel. But capitalism . Unfortunately, you gotta pay to play, my friend. I think it's been documented elsewhere (maybe even somewhere in the above dumpster fire), but there are some good practical/logistical reasons why Marketo doesn't just include them. That said, if your rep isn't cryin...
dovetailing off what Frank said... Hard to lend any perspective without seeing the particulars. It's like asking what color smells good.... Purple, obviously
Here's one way to do it: Marketo-Nation-Talks-Advertising - YouTube Smartlists within content programs (as one use case) that keeps a running count of conversions via paid, and then an example with a standalone program for success and revenue credit
Hey Moritz, The cadence would roll ever onwards, regardless of where they are in the previous flow... so to answer the question behind the question, yes, you'd jack up your cadence. Think of them like separate smart campaigns.
you can change the
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Hey Sara Greaves - what Julz said The determining factor is whether those portfolios really qualify MQLs differently. My gut feeling is that the sum total of interactions that would make me think a lead is ready for a sales conversation is going to be basically the same from portfolio to portfolio....
Great episode, all! Can't wait for the next one!2 December, 20162:30 pm CentralTopic TBD...
Quick Draw McGraw or the Totally Amaze-Baller MSI training deck?
Awesome! Send me a DM with your email and I'll be happy to send over the basic training overview we showcase to sales teams.