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That makes my (dark little) heart so full. Please encourage them to message me directly via community or Twitter if I can help illuminate any problem areas!
Be sure to let me know if they have any questions or pain points I can address!
Hey #MKTGNation! A couple weeks ago, I started recording a daily (ish) live YouTube series on "how to Marketo." That's a dumb name, so I opted instead to call it Marketo-Fu (literally made up on the fly, like 30 seconds into the first video). This is a very down-and-dirty, genuine series, where I d...
On the second point, this could be a matter of taste, but generally I factor in each cast size and timeliness... So I try to advise at least 2 or 3 casts at a minimum. If the results are too close to call, I'll make ONE further tweak at a time to see if that moves the needle, and keep the test going...
Database section is global. As in, your _entire_ database. The static lists that are in Marketing Activities are probably just one time uploads.Similarly, Smart Lists would also be a narrower cross-section of your entire database. Hope that helps!
I know that feel...Wish you could've been on too, bud. We'll catch you on the next one!
You're going to run into some limitations around the multiple models trick.. unless you have different partitions (not 100% sure). I would say the cleaner/easier thing is to recycle closed-won leads into a parallel stage in the MQL phase and nurture differently.In any case, this conversation has led...
I did indeed! It's in the cleverly named "Program Types & Purposes" episode Link here: Marketo Fu - Episode 2: Program Types & Purposes - YouTube