Hi Account-Based Marketing Virtual User Group!If you're just kicking the tires on ABM and it's an entirely new prospect to you, or you're just looking for a temperature check of w...
Exactly! I think it's really interesting that most of the sessions announced for Summit so far are MOPs-focused. It bodes well for creating a conference that's truly "Marketing Fir...
Glad you found some value in it, man. People get stuck on vanity metrics more often than you'd think. It's great for an immediate gut-check, but doesn't really answer any business ...
Hey #MKTGNation!
SVMUG leader Jessica Kao delivered a fantastic advanced reporting workshop at the latest SVMUG & CHIMUG meetings, so we wanted to pick her brain on a live/record...
The folders are really pretty, without a doubt. Solid structure. If you're not doing it already, though, I'd continue that focus on down to your program naming conventions.Because ...