Level 10 - Champion Alumni
Joined the community 22-09-2014
Level 10 - Champion Alumni
Seattle, WA
Director, Marketing Operations
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That's a fantastic idea for a post and would be one heck of a reference doc! A lot of people do it a lot of different ways, and many don't have the option of just pawning off a new...
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I mean, I liked you a lot before... but we best frands now
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LISTICLES! How have we not made this a thing already, Scott Wilder???
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Hey Val - I hope you're doing well!Not that rebrands happen super often, but I'd recommend tokenizing the key bits a la Universal Token method... Logos, colors, copyright dates, et...
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Great post, Emily!One thing I'd add to the "Know Your Database" point is that it's also really an often-overlooked best practice to regularly trim the fat that ends up in there. In...
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yeah, fair point on syncing - nothing is bulletproof. The occasions I was thinking of were a bit... unique. Running webinars in conjunction with a partner (paid through their site)...
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Not to be contradictory, but I've seen the G2M/G2W connection fail a few times in Marketo, and have heard similar horror stories of the sync failing mere minutes before a webinar i...
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You definitely could still do all of that inside the engagement program.Don't forget the super cool trick for doing A/B tests in engagement programs, either!
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I'd be very interested to hear how other folks do it, but we generally use our nurturing programs simply as a vehicle for our content. The Engagement Score doesn't tell us a whole ...
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This was amazing, Courtney Grimes! Thanks for sharing!
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