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What about within the channel? Did you check the Channel within the Admin section to make sure the selection isn't set to "Operational (hide from reporting)". If it's not that, I'm out of possibilities for now.
In Setup in the Program, do you have "Analytics Behavior" set as "Operational (hide from reporting"?
We sync our entire database to SFDC via Lead Lifecycle flows. As such, to prevent certain leads from synching, we created a Smart List called "Do Not Sync" which I'll add leads to that have an Acquisition Program in any campaigns I don't want to sync across. There is a "Member of Program not in 'Do ...
While at Summit, I heard about this SFDC free app that requires Opportunities to have identified Contact Role or Primary Contact Assigned at a certain stage in the Opportunity Selling Process. An easily customizable validation rule to fit your specific selling methodology.The app is calledOpportunit...
We use Distribution Engine for our routing. One of the reasons we went with them was b/c of the Round Robin piece. Now, however, we are going to be changing to LeanData b/c of their added ABM and dedupe functionality. One of Distribution Engine's downsides is that they don't deal with Named Account ...
If ahead of time you know you'll need the Smart List criteria for multiple campaigns, you can at least in this case create a separate Smart List with all the criteria and then say "Member of Smart List in...". That said, even with that option, I feel I always come across this instance where I'd like...
Not sure if this is already an idea, but it would be helpful and time saving if we could open the Admin link in a new tab similar to how we can with the drop downs within the Marketo icon. When navigating to "Marketing Activities", "Design Studio", "Lead Database", "Analytics", etc. we have the opti...
As already mentioned by others, support is the only way to merge fields currently. It's a pretty quick turnaround though. They'll just want youto verify the mapping and which field should be the primary (in case there's any data in the fields). While I would love for this functionality tobe open to ...
If you need more information, you can always email the certification team as well: marketo-certification@marketo.com.Here's the preparation guide I was given: http://pages2.marketo.com/rs/marketob2/images/MCRCA-preparation-guide-2015-FINAL-5-7-15.pdf, though Scott's link gives a lot more detail.
I second this book. It's a good one. I also really enjoyed "Rise of the Revenue Marketer" by Debbie Qaqish of the Pedowitz Group.