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Hi Bobby, Can you provide more details? What makes a lead not a prospect? Is it based on their lead score - behavior or demographic fit - or based on sales team notifying that they are not?
Is these programs run smart campaigns or batch campaigns? If it is smart campaigns, I believe the lead/contact that was most recently updated/activity was logged, will get the attribution. If batch, both leads/contacts will get attribution.
Hi Josh,I was able to get the list of 9 values, by filtering Lifecycle Status is not empty, then lifecycle is not XYZ and the is not XYZ, ABC...and so on. I am just worried that something might be wrong since Marketo UI is giving me the all potential values but only two of them thru dropdown. This ...
We have 9 values under Lifecycle Status in SFDC. These values do not display in Marketo automatically. Does this indicate an issue? I can type in the value and it will work, however I can get them thru a dropbox, only of them displayed. Thank you for your help.
Hi Josh, Thank you.We notice the difference on the unique email clicks when you break it down by some attribute.
Here is what I find:Aggregate - Default. Displayed as Total in table report. Summarizes based on the aggregator of the underlying measure. Sum - Useful for keeping duplicates in distinct count measures.
I am trying to figure out what is the difference between Sum vs Aggregate. Is Aggregate based on email address and Sum is based on email itself?
Hi Natasha, I would like to the opportunity to chat with you also. I am currently with DemandSpring and have experience with Engagement Engine and RCA. At DemandSpring, we take a pragmatic approach. We won't try to boil the ocean in a day, nor will we take 6 months to deliver a cursory consulting do...
Hi Elliott, How did you handle the 1 year inactivity? I am curious how you overcome the inactivity for web activities past 90 days.
I advocate for delivered. I think it provides more the accurate metrics for conversion.