Change Program Status for "If was Sent Email" or "If was Delivered Email"?

[Anonymous]

Hey all,

When we send out event invites, I see two options: change status "if was sent email" OR "if was delivered email".

Which do you all use? Right now we use "If was sent email"..

Curious to hear thoughts!

[Ravi_Ansal2 · Accepted solution]

Hi Allison,

I will vouch for email is sent as whether the email is delivered or not you have invited them.

As it depends on your Matrix weather it is on the Number of audience you reach or Number of audience you target

[Aslihan_Ayan_Ha]

I advocate for delivered. I think it provides more the accurate metrics for conversion.