About Kristen_Malkov1

Kristen_Malkov1 · ‎08-03-2015

Nice good work!

Kristen_Malkov1 · ‎08-03-2015

Just a real quick clarification: it will 'know' only if you're referencing a nurture campaign. Are you using the engagement module? If not, then it's basically a free for a all and will resend your email to people who have received it.

Kristen_Malkov1 · ‎08-03-2015

Are you testing in Gmail or a similar client? We've had things randomly change/populate like that based on renderings inside the email client itself.

Kristen_Malkov1 · ‎08-03-2015

Hi Todd, I'm not sure that this is the best approach for sending things out--it doesn't seem scalable. That being said, I don't have an easier solution for you, BUT @Adam New-Waterson has a solution he posted on LinkedIn that you may want to check out. I think if you worked with this, you COULD find a more scalable solution. Concatenation in Marketo | Adam New-Waterson | LinkedIn

Kristen_Malkov1 · ‎07-31-2015

Have you enabled forward to a friend? That'd be an easy way to capture information. Josh brings up a good point--it might not be worth the hassle to try and implement something that complex unless you have data proving that this happens frequently and you're missing out on leads.

Kristen_Malkov1 · ‎07-31-2015

Sure! But what are the different options? What benefit do you think this will have?

Kristen_Malkov1 · ‎07-30-2015

I've always just had the outside rep be the primary 'owner' and created a secondary field for the inside rep. This made it easy for profiles to be set up since they could be mirrored off of one another. I'd check SFDC community too for answers.

Kristen_Malkov1 · ‎07-30-2015

I think creating a responsive template is the most important thing you can do. Something clean, concise and applicable for a variety of needs will probably serve you best. (IE--your first suggestion). Content is tends to what make people convert, although the ability to add header images could be beneficial. This could also be a chance for you to A/B test a handful of templates. Create a few more basic ones, and follow up with some more elaborate ones and see which converts better. However, I've just tended to find that subject lines/content assist with conversions more so than template design. Using all the features that marketo offers--snippets, segmentations, dynamic content, tokens, RCE modeler stages--will all enable you to send you the perfect message at the perfect time. Do you know about templates.marketo.com? There are a bunch of free templates on there.

Kristen_Malkov1 · ‎07-30-2015

This is an age-old problem between Salesforce and Marketo and essentially negates all ability to do campaign reporting for marketing if you're looking for multi-touch attribution. The best way to handle this (without purchasing a BI tool) would be to turn on implicit attribution for RCA. This will allow you to pull the reports you're looking for...

Kristen_Malkov1 · ‎07-30-2015

Hi Manisha, You could always use progressions statuses to tag people at the date/time that they complete a particular action then run a program status report. This would only require you to update the program status to be "visited page" and "filled out form". You can then add people to static lists to pull the information or smart lists of their program status. The beauty of progression statuses is that the status is stored until they change, which is longer than an 'activity' filter or trigger which is stored for only 90 days. Hope that helps!

Kristen_Malkov1 · ‎07-30-2015

Here's a link to my slide deck https://docs.google.com/presentation/d/1-Zc7jXz4KW_hWOgGK62QnCqsa1yDyu1IMpKZwREPa9E/edit?usp=sharing Let me know if you have questions or need additional assistance.

Kristen_Malkov1 · ‎07-29-2015

Does your email have multiple links? If not, you could leave it as "clicks link in email". Otherwise you might want to submit a support ticket regarding your muchkin code. I've had random kinks with 'clicks link' and sometimes support has recommendations. Sometimes you also just need to delete the https for the link if you have that enabled.

Kristen_Malkov1 · ‎07-29-2015

If you don't have RCA, you can build a custom channel and use the progression steps to time and date stamp members and figure out which stage they're in based on triggers. I did a talk on this at Summit this year. Let me know if you'd like to see the documentation!

Kristen_Malkov1 · ‎07-29-2015

So you can edit your lead scoring model if it's not working for you--it's definitely not a 'one size fits all'. What issues have you encountered with your decaying lead score?

Kristen_Malkov1 · ‎07-29-2015

You can also create a channel type with steps to tag your different date/time stamps if you don't want to/can't create custom fields. You can then report easily off of who has violated/who has completed their SLAs super easily. It's a quick and easy program to implement if you're interested. I covered this workaround at summit this year; let me know if you want me to send you over the step-by-step!

Kristen_Malkov1 · ‎07-27-2015

Hey Chris, We just did the integration with Cvent and it's AWESOME! 1. How well it is working for you. It's working perfectly and adding our registrants to a static list so they aren't sent duplicate invites. Super awesome. 2. Were you able to negotiate the license fee with Cvent? We looked at a number of vendors prior and their integration price was actually $500 cheaper than other integrations, and was seriously the easiest thing ever. No joke. 3. How helpful were they in helping with the setup? The setup documentation is super simple--it's almost too good. They told me it would take an hour, and it took only 20 minutes. It was almost too easy--I was a little weary about it working since it was so simple. Mandy Moody-- 1. Do you create a new event in Cvent or in Marekto? You basically create the campaign you want in marketo, then cvent 'sees' the campaign you created and sends leads over based on your criteria as outlined in cvent. 2. How do you sync the event detail between Cvent and Marketo? You basically choose the details you want to sync then can send them to corresponding campaigns in Marketo and/or SFDC. Hope this helps!

Kristen_Malkov1 · ‎07-24-2015

Yes! I absolutely couldn't agree more. Request campaign is a nightmare when you're managing a larger instance, or when you're trying to do any reporting. Personally, I avoid request campaign since I feel like it always turns into a mess, no matter how neat you are. Good lesson to share!

Kristen_Malkov1 · ‎07-24-2015

Hoopla is good for publishing sales activity; are you looking to push more marketing data or sales data?

Kristen_Malkov1 · ‎07-24-2015

I would submit a support ticket with both Marketo and Salesforce to see if there's a sync issue. What do you mean when you say most 'recent'? Have you sorted the data differently?

Kristen_Malkov1 · ‎07-24-2015

Are you focused on a score that you would use in Marketo or something that you're looking to use in SFDC?

Kristen_Malkov1 · ‎07-24-2015

I think Allison has the right idea and Josh brings up some good points. If I was you, I'd go (normally hedge towards) option 1 only because I also freak out about over-emailing and limiting people to one stream is helpful. I think a lot of this decision has to be based upon how many emails you generally send, and taking into account last minute emails. If you're not sending too many emails, multiple engagement streams should work. But if you're sending out a lot of one-off emails (events, webinars, etc) and pushing content out, then your initial plan may work better.

Kristen_Malkov1 · ‎07-24-2015

Are you allowed to do data appending if the information is available on the internet (publically)? If so, you could try clearbit.io

Kristen_Malkov1 · ‎07-22-2015

You'd need a campaign to delete then overwrite that field. I think it might be best to just create a secondary custom email address field to see if they'll give it to you. Then possibly running a campaign to write one to the other (if that's what they want?). You could send an opt-in ish email that said something like "We have these two email addresses for you; would you prefer for us to use ______"

Kristen_Malkov1 · ‎07-22-2015

Did you double check that your reporting is set up properly on the back end (admin)? (IE--inclusive regardless of cost, if you're not inputting cost for all program types?) Are you specifically saying that your tag isn't working at all or simply just receiving errors?

Kristen_Malkov1 · ‎07-22-2015

Once you delete it from Marketo once, it shouldn't sync back over. Have you seen this happening?

Kristen_Malkov1 · ‎07-21-2015

Hi Lisa, I think it really depends on your business setup/product you offer. I personally subscribe using my personal email domain for a decent amount of content, because then you don't "lose" your subscriptions when you transition email domains. Have you had an unusual number of leads that are 'junk' with non-branded domains? I think another option you could consider would be to use progressive profiling to pop up an additional email domain at a certain point in a nurture (for additional content, etc), and then possibly run a campaign to rewrite the old field? Just an option if you are worried.

Kristen_Malkov1 · ‎07-21-2015

Charlie is right--as long as you don't have "remove from SFDC" set to true, you don't need to do the workflow you outlined. However, it might be good to let the rep in SFDC know (with your check box, or an MSI interesting moment etc) that the email address has bounced/is invalid in the off chance they complain about not receiving emails.

Kristen_Malkov1 · ‎07-21-2015

Emily Dick's idea is great! Using URL parameters are awesome if you're pushing a lot from your website. You can pull how many people visit the form from an email through the clicked link reports, but it seems like you're more concerned with external visitors. You could also incorporate Google Analytics and some tracking if you're embedding your forms directly onto landing pages and not necessarily using landing pages all the time.

Kristen_Malkov1 · ‎07-21-2015

I think Josh is right--unless they're entering different streams for different messages/stages in the buying funnel you can probably accomplish a simple 'drip' campaign and do everything in one program. Your thoughts seem solid! If you use Josh's approach, be sure to add in 'remove from flow' if that's applicable for this message at all. (IE they're being asked to sign up or renew and already have)

Kristen_Malkov1 · ‎07-21-2015

Hi Adriana, What sort of link are you sending them? Is it to the lead record in Salesforce?

Online Status	Offline
Date Last Visited	‎09-20-2020 10:36 PM

Date Registered	‎02-05-2015 09:23 PM
Date Last Visited	‎09-20-2020 10:36 PM
Total Messages Posted	314
Likes Received	146

Top Badges Earned

Re: Well this is a new one -- tokens are showing "...

Re: Drip Campaign Rearranging

Re: Well this is a new one -- tokens are showing "...

Re: Segmentations for Survey responses?

Re: Is it possible to use a token that will genera...

Re: Event RSVP - show different landing pages base...

Re: Account Ownership - Inside vs. Outside Reps

Re: Email Template Best Practices

Re: Marketo to SFDC integration - Lead Process?

Re: Marketo Report Capability

Re: Lead Status progression through months

Re: Clicks on Link Trigger Not Working

Re: Lead Status progression through months

Re: Lead Score vs. Behavior/Demographic Score (Why...

Re: How to best capture score at particular time (...

Re: Has anyone started using the Cvent / Marketo i...

Re: Lesson Learned: Setting up Campaigns to avoid ...

Re: Dashboards on TV Monitors - What works?

Re: Marketo Sales Insight only shows most recent a...

Re: Account/Company Scoring

Re: How would you suggest we build our nurture

Re: Data Enrichment in Europe?

Re: Results of restricting non-corporate domains i...

Re: New Program Tag errored in RCE

Re: Workflow for Removing Hard Bounces (Marketo-Sa...

Re: Results of restricting non-corporate domains i...

Re: Workflow for Removing Hard Bounces (Marketo-Sa...

Re: Measuring form activity

Re: Delay Nuture Program for Nine to Ten Months

Re: Alert E-mail Question