About Kristen_Malkov1

Kristen_Malkov1 · ‎11-21-2017

Where would we be without you Josh. ❤️

Kristen_Malkov1 · ‎05-26-2016

I'm definitely a fan of only syncing 'success' statues as defined in your Marketo channels. For communicating with sales, if you have workspaces, you can always send them your emails as well so they can see what the message was and who you were sending it to. Alternatively, you can add a decent amount of this information either into Sales Insight or into the campaign itself.

Kristen_Malkov1 · ‎05-25-2016

Isn't the problem that the domain doesn't match the product? IE the domain can't be applied regardless of what precedes it?

Kristen_Malkov1 · ‎05-24-2016

Not for a single domain, but for multiple you have to talk to support since out of the box you get one "______.domain.com" for landing pages, unless I didn't understand the question.

Kristen_Malkov1 · ‎05-24-2016

Is there a way you can put it on the lead/contact and map the value in SFDC over? That might solve.

Kristen_Malkov1 · ‎05-24-2016

Hey Marilyn, It sounds like there a couple groups of smart lists you should create: 1) Data that needs to be cleaned up This would be data that you've identified as a good lead/company but some of the data on the record isn't correct 2) Data that is bad and needs to be deleted This is the data such as "invalid emails" or other data that doesn't belong in your system. 3) Leads to marketing suspend This would be leads that you currently don't want to market to (think blacklist) but you shouldn't delete from your system because if they aren't kept as a record they can come back in and requalify as a lead. There are a lot of great resources in the community about data cleanliness! Check em out.

Kristen_Malkov1 · ‎05-24-2016

If you have the budget, you may want to consider an outside vendor to do more extensive multi-touch reporting. From what you're saying, I'd recommend looking into Bizible. They're great for cost-per-touch attribution inside of SFDC. They also solve the always prevalent UTM/adwords attribution problem.

Kristen_Malkov1 · ‎05-24-2016

How many times can leads flow through the campaign? You can set it for "once every 365 days" which should work as long as your qualification/triggers are set up properly.

Kristen_Malkov1 · ‎05-24-2016

I doubt they're going to let us crack the code on this one, but you can ask support and they typically know what you're on.

Kristen_Malkov1 · ‎05-24-2016

There's only one domain per instance for your landing pages without contacting support.

Kristen_Malkov1 · ‎05-24-2016

Did you look at the admin field mapping section? That tends to be the best place to troubleshoot this type of information. Depending on the field permissions for the Marketo profile in SFDC, you will/will not be able to use it as a hidden field on the form. Check the field mapping to see the permissions and how it can be used.

Kristen_Malkov1 · ‎04-06-2016

#1 is yes! Unless they delete cookies, it's saved!

Kristen_Malkov1 · ‎03-16-2016

Uberflip! Check em out. Great stuff, especially if you don't want to lean on your web team; Marketo uses them!

Kristen_Malkov1 · ‎02-19-2016

I've used DemandBase and RTP. I think the RTP integration with your instance plus ability to do segmented ad re-targeting is pretty much the golden ticket if you're looking to do more targeted marketing campaigns. In terms of IP look up, they're identical. I think the biggest benefit with Marketo comes from your MLM talking to RTP without any effort and reporting across systems being seamless. Also setting up RTP took virtually no time in comparison to DemandBase and I find that web teams like the usability more. And, again, retargeting with the adbridge. It's awesome. Check it out.

Kristen_Malkov1 · ‎02-19-2016

I think that example is great, except when there are no SLAs in accordance with tasks. That solution implies a proper use of SFDC (ahem!) which means it's awesome in a perfect world. I think SLA violations with interesting moments when they're violated are my favorite solution. Also quarterly sales surveys to receive their feedback about lead quality, marketing programs and overall communication always helps.

Kristen_Malkov1 · ‎02-19-2016

Hey Ryan, Definitely have encountered this situation before. Best solution I came up with: creating segmentations by lead owner in Marketo. In no way is this the best/most scalable solution, but it is the one that works best with Marketo from an SFDC perspective in my experience. I had a program that would convert the owner ID into a name that was specific to Marketo, which would then add them to that lead's segmentation. This could also be a static list they are added to, just depends on the use case/situation/company requirements. Nuances: 1) when lead owners change, you have to re-run/change that field 2) Troubleshooting when leads don't receive an owner: use program statuses. I used an operational program channel type that would tag those who never made it through one of the assignment campaigns 3) don't use request campaign for this!! It breaks. Good luck! And sorry this isn't a better answer.

Kristen_Malkov1 · ‎02-16-2016

What about utilizing round robin lead queues in SFDC? I've found that to be exceptionally effective especially with SDRs for regulating volume. Jessica Cross is also a fan.

Kristen_Malkov1 · ‎02-16-2016

Marketo Sales Insight allows for information to be show inside of CRM. Are you using Salesforce?

Kristen_Malkov1 · ‎02-02-2016

For backlogging, adding to static lists won't really work. But add the 'add to list' function for leads going forward, and let "each lead run through the flow every time" and that should show you the raw numbers each time.

Kristen_Malkov1 · ‎02-02-2016

I've always found external tools to be difficult, although utilizing YesWare and/or Outreach (my preference) is always the best for Sales/demo emails. I tend to divide the two buckets into Marketo (marketing/content) and Outreach (sales/demo schedule). Are you using MSI for emails? I feel like that might help for the grey area...

Kristen_Malkov1 · ‎01-26-2016

Hey Valerie--are you distinguishing between marketing and sales generated emails? Or just marketing generated emails? Also for SFDC--are you talking lead alerts or actual emails out of SFDC?

Kristen_Malkov1 · ‎11-05-2015

I personally think that until Vidyard increases their integration with Marketo (IE allow Marketo forms and not just email collection) there's no reason to pay for their product. Last year, there was a whole session at summit around tokens and it included how to integrate wistia with Marketo landing pages and collect virtually the EXACT same data as Vidyard. Granted, more time consuming, but also cheaper until they step up their game. You can't do the video recommendation feature without some coding, but personally I've been waiting for that product to step up its game first. However, if you are looking to increase your content exposure and tracking, I'd recommend checking out Uberflip. They use Vidyard for the video portion of hosting the content, but it offers more as a content solution.

Kristen_Malkov1 · ‎10-15-2015

Survey Monkey and Marketo are now directly integrated. Here is the documentation from Survey Monkey on how to integrate the two: Marketo Integration You can definitely trigger an email based on them filling out the survey. Great stuff!

Kristen_Malkov1 · ‎10-08-2015

Are you using Chrome? We had an issue with this/jive about a month ago. Try a different browser(?) that worked for us.

Kristen_Malkov1 · ‎10-08-2015

DEFINITELY make sure you add your muchkin code to your new website! Otherwise you won't see any analytics.

Kristen_Malkov1 · ‎10-08-2015

Hi Nina, That's an interesting issue; I used webex for a number of years and didn't have that happen but I think it might be because I set up my programs in WebEx pretty 'strictly'. Here's what you could do to alleviate this: 1) Don't allow the webex registration page to show up (there's a setting on the backend of webex when you set this/all your webinars up) 2) Use the custom URLs so that each person logging in CAN'T share their URL 3) Enable forward to a friend on the invite, and even registration page with an additional link to the marketo landing page I did all of my webinars through webex this way and always had my lead source as 'webinar' (mostly because it was passing on the hidden field for the form and without the custom URL people couldn't enter). If that doesn't work, then it sounds like having a batch campaign at the end of every webinar for each acquired lead to be changed to 'webinar' is worthwhile. I'd also check out the direct integration point in Marketo as well as contact your WebEx admin to see if they can change anything about the integration on their end.

Kristen_Malkov1 · ‎10-08-2015

Hi Pia, I think your approach with separate programs and campaigns is spot on for reporting individually. I would create a separate link for each week's ad, although you could easily just alter the UTM parameters so that it reflect's the corresponding ad. No need to go and create a TON of new links. In case you want to dive into it, here is the Google Analytics URL builder. Google Analytics URL Builder

Kristen_Malkov1 · ‎10-08-2015

Also be sure to check out templates.marketo.com There are free templates there that are free and formatted for Marketo.

Kristen_Malkov1 · ‎10-07-2015

I've just found that this isn't particularly scalable in larger instances (1 mil records or larger) in the sense that it's near impossible to troubleshoot how people end up in the 'request campaign' flow since there tend to be many campaigns. I've learned to use the other features in Marketo that allow me to use trigger campaigns so that everything is scalable. This becomes particularly important when replicating workflows across workspaces.

Kristen_Malkov1 · ‎10-06-2015

For your question of creating a support ticket: you simply have to be added as an authorized user. Contact your Marketo admin; there is a limit of 5 I believe. Otherwise, have your admin submit the ticket and copy you on it. You'll be able to update the ticket through the email.

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Date Registered	‎02-05-2015 09:23 PM
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