Kristen_Malkov1

It's a struggle I've encountered myself! Maybe it should be an idea as an engagement program enhancement. 🙂

When you create smart campaigns, you can create interesting moments as part of the flow step. It will let you select whether it is an email action or a significant moment. Be sure you create triggered campaigns with this flow step if you choose to use the token method. They don't populate without 'b...

If you're not working with a CRM, you can generate alert emails from the corresponding campaigns/programs instead of from a triggered scoring program. You could have it so that if they take a certain action AND their score has reached the threshold, send the email. Although this would mean sending a...

Yeah you could also change up the CTA with the subject line. I tend to test both conurrently, and have them be somewhat related. A good site to check out is "which test won" if you're not familiar. They do regular testing of landing pages and email CTAs, might give you some good ideas for your next ...

Also keep in mind the click to open ration is simply the number of people that clicked on that email that opened the email first. Since E was in the lowest for opens, it would make sense that the ratio of click to open would be higher.

Did you provide a different CTA for varient E? If the CTA was the same in all emails, I'd say that you should stick with the highest number of opens. I'm not personally a fan of the Click to Open ratio, but a lot of it is based on personal preference. Also, it might be better to do an additional tes...

You can easily have the hidden field populate off of the URL that directed them to the form. Is that an option for you?

Yes definitely possible. Although Marketo can't see the parent/child heirarchy of campaigns, you can pull a smart list that says "member of campaign is" and select the corresponding salesforce campaign.If you want to see the results in salesforce, usually looking at the parent campaign will give you...

There's a few ways to add people to a smartlist. You can either upload a list, then pull a smartlist of "if they are in this list" then send them the email. Also, within a smartlist you can use filters to pull the relevant people you'd like to recieve the email. You can sort them in a number of ways...

I think partners and customers are definitely not mutally exclusive, but it might depend on your business type. You can create a checkbox that marks them either as a customer or consumer based on a trigger campaign when they come into your system. (Trigger is: new lead is created, if ____ then chang...