Hank, How I built it out was. Cold, Unqualified Sales Leads Imported. Full Sync (for interaction and scoring if they visited pricing page, etc) Rigorous data hygiene, typically if lead didnt interact with any contact or fill a optin form I would scrub them out after the sales cadence / outreach. If they did optin, I would wait until after the sale cadence and send them through a nurture program Cold, Unqualified Marketing imported leads. Full Sync Send to Salesforce under marketing user Nurture Lead until it was "marketing qualified" Send an alert to sales owner of the leads territory and add route the lead to the rep, plus use a list view with filters so the sales rep can easily identify. To us the cost was worth it, as long as we kept good data hygiene processes so it doesn't get out of hand and keeps us in our database limit.
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