I'm a web, database, and network architect based in NYC, with specializations in the financial services, publishing, and SaaS sectors.
I build complex Marketo integrations for companies large and small... and can make Marketo forms and emails do things you never thought possible!
Check out my blog at https://blog.teknkl.com, which has Marketo-specific technical insights you won't see anywhere else, along with wider topics from my programming and systems work.
Well, “better” is subjective and not something to be conclusively answered here.
Zapier is objectively incapable of maintaining a custom Marketo ↔︎ SFDC integration. You should lo...
Just to be clear for future readers, Durable Unsubscribe doesn’t fully “prevent people from being re-subscribed.”
It’s still possible for a person to be switched to Unsubscribed=f...
Ever wanted to copy a bunch of fields from a “lead template” to new leads on creation? Or “broadcast” field values from a primary lead to a group of related leads, say all from t...
2. More of a concern is the pull on MKTO resources by gathering all the data he wants for the last month then the last year.
Are any of those concerns valid? Our DB is in the 300k...
You can use (or abuse) the Durable Unsubscribe feature Michael describes to immediately delete anyone that was previously seen and had Unsubscribed=true when they were deleted the ...