SanfordWhiteman

The Forms 2.0 Checkbox type works straightforwardly: if it’s checked, it sends the string “yes” to Marketo, and if it’s unchecked, it sends the string “no”.If the corresponding Marketo field is a Boolean, the “yes” is saved as true, and the “no” is saved as false.[1]This behavior is desired almost a...

Memory still matters!RAM sticks are cheap and plentiful, and it’s been over a decade since everyday users needed to worry about memory usage on their desktop or laptop.Yet that’s not the case on the server side. There’s still a pretty low ceiling for per-process/per-tenant RAM allocation in traditio...

Marketo's URL field type is a weird wee beastie. For one thing, it’s not long enough to fit all URLs (you can store decoded URLs to save space).For another, although a URL value must begin with http:// or https:// when validated on a form (indeed, absolute URLs must have a protocol part[1]) includin...

We usually say you can choose any subdomain as your Marketo LP domain, as long as it’s not already used by your company: pages.example.com, lp.example.com, get.example.com, signup.example.com, whatever-sounds-right.example.com. But in truth there are subdomains you definitely should not choose: prom...

It’s well-established that SFDC’s URL field type isn’t up to the task of storing real-world URLs, since it maxes out at 255 characters.[1]What isn’t discussed much, if at all, is that those 255 characters aren’t limited to ASCII. Indeed, a URL field can contain an IRI, a.k.a. URL with Unicode charac...

If your form’s Thank You page is on a different private domain — not just another subdomain of your main domain — and you want to pass over form values, they need to be appended to the query string.[1]For example, if you’re forwarding people to a partner site, they probably have a keen interest in t...