Your approach is solid and follows best practices. Here are a few validation points and tips to fine-tune it:Cloning and Segmenting by UTM: Creating a new program and Salesforce ca...
That's a really good point. I can think of a handful of people who would have benefited from that resource before running into those sync issues. Opportunities can be especially tr...
It's can be so tedious to do a full clean up in Marketo when assets and fields are "used by." Marketo should introduce a more intelligent, guided deletion workflow for assets (like...
Referrer (in Marketo) = the URL of the page where the form lives and was submitted, even on non-Marketo pages like WordPress. Surprisingly, it is the more reliable constraint for e...
I’ve started exploring the new Salesforce Sync Backlog Dashboards in Marketo, and while the Adobe documentation is a solid starting point, I'm curious about how others are using th...
This is such a smart move. Cleaning up legacy programs and campaigns can dramatically improve performance, usability, and scalability, especially in an instance that’s been around ...